ader of a renowned pharmaceutical company. Now your company thinking to launching a anti-ulcerant products generic name is Pentoprazole. But in the existing market, the product is already there by different brand names by the different pharmaceutical companies. How you can market your product? Or what is your strategies or advertisement techniques to market your product to grab the existing market

ader of a renowned pharmaceutical company. Now your company thinking to launching a anti-ulcerant products generic name is Pentoprazole. But in the existing market, the product is already there by different brand names by the different pharmaceutical companies. How you can market your product? Or what is your strategies or advertisement techniques to market your product to grab the existing market

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter1: An Overview Of Strategic Marketing

Section: Chapter Questions

Problem 2DYMP

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