Pick a company or brand that we’ve discussed in a previous chapter—Nike, Starbucks, Netflix, Apple, JetBlue, or another. How does the company you chose use its understanding of customers and their buying behavior to build better customer relationships?

Identify the 4 Ps of marketing, according to the Business Plans Handbook VOL. 15, Comedy Corner is a new live entertainment venue in East Lansing, Michigan, offers interactive, spontaneous comedy, appealing to college students and young adults seeking entertainment.  In this business plan, what are the four elements of the marketing mix (the 4 Ps) as described in this business plan? What is the value that the organization delivers to its customers?

Marketing managers define and explain their products and brands using the same types of adjectives typically used for consumers. They use words like: sophisticated, young, trustworthy. Marketing managers are trying to build brand __________.

The way consumers evaluate and choose a product depends on their degree of involvement with the product and marketing messages. Identify a brand that has high consumer involvement (e.g. Apple) and critically examine their strategies to increase consumer involvement with the product and marketing messages.

To what extent would you agree to the claim that Deliveroo's has a market orientation? justify your stand points with reference to key Theory and application to Deliveroo's

The way consumers evaluate and choose a product depends on their degree of involvement with the product and marketing messages. Identify a brand that has high consumer involvement (Benz) and critically examine their strategies to increase consumer involvement with the product and marketing messages.

How would you describe a "market niche?" Describe four product/services that you own or consume that you would consider to be "niche" products. Why do you believe this to be true?

One of your friends is contemplating opening food cart near your campus. She seeks your advice about size of the prospective customer base and how to market the business according to the 7 Ps. What strategies can you share with your friend to assist in launching the business? Assume you are about to graduate. How would you apply marketing principles to your job search? In what ways would you be able to create, communicate, and deliver value as a potential employee, and what would that value be, exactly? How would you prove that you can deliver that value? What is the difference between a need and a want? How do marketers create wants? Provide examples. Explain how Apple employed the marketing concept in designing, promoting, and supplying the iPhone. Identify the key benefit(s) for consumers relative to comparable competitive offerings.

In two paragraphs answer the following with no plagiarism please. What do you think the impact of Amazon and online marketplaces have had on the growth of the Internet and how does it relate to the future of Marketing?

Create your own brand. State what product/ service you want to sell in the market and why you think this product would be purchased by the consumers. Who are your rivals and What different do you have to offer to the consumers? Now, choose 2-3 elements from the brand elements mix and state the reason why you choose them and how those elements would work for your company. (For eg: if you are choosing a brand logo, create a logo for your brand, if choosing a brand name, create a name for your brand, etc.?