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How might Scripps and Food Network contribute to the highestlevel of the social responsibility pyramid—philanthropy

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Socioeconomic Model Of Social Responsibility

According to social responsibility, the business or the owner of a company should behave in such a way that to achieve the goal of making more profit out of the business, it should not cause any kind of loss or, harm or damage to society. The business should always look after their social responsibility which will not only benefit them but also the consumer living in the society. 

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