Assume you are the marketing manager for an automotive company. Briefly explain all the steps you need to undertake in the marketing process concerning the automotive company
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Assume you are the marketing manager for an automotive company. Briefly explain all the steps you need to undertake in the marketing process concerning the automotive company.
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- How do you respond to fraudulent marketing practices that you have personally or to others? Are fraudulent marketing practices based on price, promotion, product or packaging? Briefly describe one such incident in detail.Describe any TWO (2) activities undertaken by a company that they would consider to be marketing activities. You are to describe the marketing activities that you encountered/ experienced or observed. Identify what marketing activities you consider them to be? Explain what is the company that is undertaking the activities trying to do. What do you think is their objective(s)? Who are the activities or messages targeted to? What marketing principles do these activities demonstrate? Do you consider the activities or messages to be effective? Why or why not?Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: What trends in the marketplace / marketing environment does this advertisement reflect?
- Is ambush marketing legal or unethical? Explain your answer.Discuss the strategy of marketing within the Olympic Games. Is it beneficial for the brands that become the official Olympic sponsor? Explain your answer.Should the Olympics be responsible for protecting the official partners from ambush brands?Discuss how the Tokyo Olympics should handle ambush marketing?Be creative and provide an example of how you would be “ambush” a current Olympic sponsorship at the Tokyo games.What is the purpose of a marketing plan for a company or a product/service? What do you think about each step of the marketing plan? Select one of the steps of the marketing plan and provide your explanation.toothpaste laundry detergent shampoo candy cereal For any one of the product categories listed above, Consider past and present advertisements and other promotions you have seen for the various brands of this product Examine the packages (package design, labels, pictures, etc.). Look at the prices of the brands found on the shelves. Finally, think about your own shopping and consumption experiences with the category of product you have chosen. Then, answer the following question: How many “market segments” do you think comprise the market for the product category you have chosen? Discuss how you arrived at this number. Use the observations made (from the bullet points noted above) to support your analysis.
- The way consumers evaluate and choose a product depends on their degree of involvement with the product and marketing messages. Identify a brand that has high consumer involvement (e.g. Apple) and critically examine their strategies to increase consumer involvement with the product and marketing messages.Suppose you are a marketing executive. How will you redefine selling concept, marketing concept, societal concept and justify your preference among these in case of conducting your business activities.Describe the marketing mix decisions (product, distribution, promotional, pricing) that marketers face. Choose a real-world product or service and apply the marketing mix decisions to it, explaining your choices
- What skills and knowledge do you need to possess in order to develop a useful marketing plan?Describe the three important marketing concepts you learned about in this course. Explain why these concepts will be useful to you in your current or future position.Any marketing strategy should include improving and maximizing customer loyalty and retention. Give two instances of companies that adopt this technique, as well as two explanations of why this is the case.