1. Name some of the challenges marketers encounterwhen developing advertising and promotionalcampaigns. How does the type of product affectthe promotional strategies?2. You work for an ad agency that has a Super Bowlsponsor as a client. What approach would yourecommend for your agency as it develops acampaign-universal, customized for eachgeographical region, or something else, and why?3. What types of companies could benefit fromplacing ads on the NFL website, and how can theyuse the internet effectively to promote theirproducts? Consider the impact of technology andtopics of privacy for businesses and businesscontracts in your answer.4. Conclusion: Would you consider a career inmarketing? If yes, explain. If no, why not and whatother career path are you considering. Whatworkplace readiness skills would be most helpfulfor your in your future career path.

Approach to solving the question Detailed explanation: Please see the below answer: 1. Challenges in…

Answered: 1. Name some of the challenges…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

As a means of attracting more people to the laptop market, what other promotional activities/marketing approaches do you recommend? Explain thoroughly.
Coca-Cola’s advertising campaigns primarily show happiness, celebrations and energy. Identify and elaborate on the change in Coca Cola’s advertising strategy over time. Also, share how the company strategy differs from the other top two competitors in the same industry
discuss the major developmentsimpacting the television industry and how they are likely to impact TV’s role asan advertising medium. How might these factors impact theway marketers use television as part of their IMC programs?
Briefly define what is branding, marketing, advertising, public relations and journalism. If you were to create a campaign for the Johnson & Johnson brand ‘Savlon’ promoting the use of their antiseptic, handwashing liquid, body soaps and hand-sanitizers in these testing times with the COVID-19 Coronavirus pandemic causing so much illness all over the world, describe in brief how you would use branding, marketing, advertising and journalism to further the public relations process (incorporating IMC) to create a relationship with the customers remotely. (300 words – 400 words) (the subject is journalism)
Which statement is true of viral marketing? Multiple Choice It involves the e-mailing of bulky video files that take a long time to load. It essentially uses newspaper and magazine ads. It can involve advertising on videos that have already reached viral status. It significantly increases the advertising costs of a company. It does not use video and photo sharing sites.
Is OXO abandoning its old promotional methods? How is OXO blending a new advertising strategy with its promotional techniques that have made it a success?
In today's highly competitive market, collaboration and partnerships can be crucial for enhancing a promotion strategy. What are the key considerations when selecting potential partners, and how can marketers ensure that they are aligned with their brand and goals?
In order for an organization to produce a successful marketing plan, there are many elements to consider. Describe what it means by "advertising clutter" and how marketers can avoid content clutter.
With online marketing gaining fame, the advertisements that companies display are also changing. What kind of ethical principles must be kept in mind to shape advertising policies for the new audiences on the internet?
Marketing management involves communicating with customers through various promotion mixes. The elements of the promotion mix are advertising, sales promotion, public relations, personal selling, direct marketing. -Choose a company or organization that is familiar to you and identify how important that company’s customers are to its core business. Does the company take heed of its buyers and, if so, to what extent does it do this, and how important a concept is a customer-centric approach?
Marketing communications are the means by which firms seek to inform, persuade, and remind consumers—directly or indirectly—about the products and brands that they offer. The marketing communications mix consists of several communication tools. Using a product or service to illustrate your point, list and briefly explain any six communicating tools that you would utilize for this product.
Direct Marketing is an interactive system that uses one or more promotion media to effect a measurable response at any location. You have just been appointed the first ever sales manager of a company selling a range of outdoor leisure clothing and equipment. These are at present only distributed through excusive retail outlets. Your priority is to increase sales by direct marketing techniques. Prepare a report setting our how you would do this in the next year.

SEE MORE QUESTIONS

Recommended textbooks for you

Principles Of Marketing

Marketing

ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,

Marketing

ISBN:

9781259924040

Author:

Roger A. Kerin, Steven W. Hartley

Publisher:

McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:

9781337386920

Author:

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:

Cengage Learning

Principles Of Marketing

Marketing

ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,

Marketing

ISBN:

9781259924040

Author:

Roger A. Kerin, Steven W. Hartley

Publisher:

McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:

9781337386920

Author:

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:

Cengage Learning

Marketing: An Introduction (13th Edition)

Marketing

ISBN:

9780134149530

Author:

Gary Armstrong, Philip Kotler

Publisher:

PEARSON

MKTG 12:STUDENT ED.-TEXT

Marketing

ISBN:

9781337407595

Author:

Lamb

Publisher:

Cengage

Contemporary Marketing

Marketing

ISBN:

9780357033777

Author:

Louis E. Boone, David L. Kurtz

Publisher:

Cengage Learning

SEE MORE TEXTBOOKS