According to the five step model of the marketing process, which of the following is the final step in creating value for customers? O a. Building profitable relationship and creating customer delight O b. Constructing an integrated marketing program that delivers superior value O c. Understanding the marketplace and customer needs O d. Capturing value from customers to create profit and customer equity When the company focuses on constantly improving the product, this is an example of a. integrated marketing program O b. market offering O c. marketing myopia O d. product concept Swatch watch, chocolate and fitness equipment are . a. Service O b. Needs O c. Myopia Od. Wants

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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According to the five step model of the marketing process, which of the following
is the final step in creating value for customers?
O a. Building profitable relationship and creating customer delight
O b.
Constructing an integrated marketing program that delivers superior
value
O c.
Understanding the marketplace and customer needs
O d. Capturing value from customers to create profit and customer equity
When the company focuses on constantly improving the product, this is an
example of
O a. integrated marketing program
O b.
market offering
O c.
marketing myopia
O d. product concept
Swatch watch, chocolate and fitness equipment are.
O a. Service
O b. Needs
o c. Myopia
Od. Wants
Transcribed Image Text:According to the five step model of the marketing process, which of the following is the final step in creating value for customers? O a. Building profitable relationship and creating customer delight O b. Constructing an integrated marketing program that delivers superior value O c. Understanding the marketplace and customer needs O d. Capturing value from customers to create profit and customer equity When the company focuses on constantly improving the product, this is an example of O a. integrated marketing program O b. market offering O c. marketing myopia O d. product concept Swatch watch, chocolate and fitness equipment are. O a. Service O b. Needs o c. Myopia Od. Wants
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