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At what stage do you think Hertz Europe car rental is in the process of internationalisation? Justify your opinion.
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- What are the various factors that led to the success of the Maruti Suzuki 800 (M800)? Why did the majority of the new entratns choose to enter India by targeting the B segment car market? What are the factors that led to the launch of Alto by Maruti? What is the role of Alto in the Product Mix of Maruti?Q. No. 4. International Marketing is not as easy as domestic marketing” throw light on the statement with respect to the challenges faced in international marketing.How CHANGAN ALSVIN compare and communicate the point of differences and point of parity with other players in the Pakistan auto market?
- Critically evaluate the international marketing strategy of a company of your choice. It isexpected that your company will be a major multi-national company operating in most of themajor markets of the world. Thus you can choose companies from different industrial sectors,for example:• Proctor & Gamble and Unilever in the FMCG manufacturing sector• Wal-Mart and Tesco in retailing• Microsoft and Apple in the IT market• OCBC and HSBC in Banking• Ford and Toyota in the automobile sector.Critically evaluate the international marketing strategy of a company of your choice. It isexpected that your company will be a major multi-national company operating in most of themajor markets of the world. Thus you can choose companies from different industrial sectors,for example: • Proctor & Gamble and Unilever in the FMCG manufacturing sector• Wal-Mart and Tesco in retailing• Microsoft and Apple in the IT market• OCBC and HSBC in Banking• Ford and Toyota in the automobile sector. This assignment entails the identification of the company’s mission statement and the role ofinternationalization in its business strategy. The main concepts of international marketingshould be applied to your case company. Your report should include: i. The company’s motives for international growthii. The markets targetediii. The methods of market entry The implementation of the marketing mix should be discussed and the success or otherwiseof its international strategy should be evaluated.Critically evaluate the international marketing strategy of a company of your choice. It isexpected that your company will be a major multi-national company operating in most of themajor markets of the world. Thus you can choose companies from different industrial sectors,for example:• Proctor & Gamble and Unilever in the FMCG manufacturing sector• Wal-Mart and Tesco in retailing• Microsoft and Apple in the IT market• OCBC and HSBC in Banking• Ford and Toyota in the automobile sector.This assignment entails the identification of the company’s mission statement and the role ofinternationalisation in its business strategy. The main concepts of international marketingshould be applied to your case company. Your report should include:i. The company’s motives for international growthii. The markets targetediii. The methods of market entryThe implementation of the marketing mix should be discussed and the success or otherwiseof its international strategy should be evaluated
- What implications can you draw for luxury brands’ operation in China from Louis Vuitton’s experiences in Japan. (explain in 300 words)What challenges and opportunities does the complexity of international market forces present to the successful marketing and expansion of global brands? Please provide great detail.Order the alternative market-entry strategies from greatest control and risk (1) to least (9) + Internet * Importer * Exporter * Distributer * Licensing and franchising A Direct sales * Direct foreign investment * Strategic alliances + Joint ventures
- Explain how Ford Motor company would utilize one of the four ways to do business within the international market space (four ways: no foreign marketing, foreign marketing, international marketing, and global marketing)give an introduction to the LNG company explaining what products/services it offers to the consumer. Where is the country of origin? How does it penetrate the local market? Explain what needs or wants it serve?A. Think of a brand or product that is available throughout the world, such as an athletic brand like Nike or a food product like Pepsi or Coca-Cola. Now go online to the different country-specific branches of the company’s What differences are there? How might the company be attempting to tailor its globalized product to a specific culture? What advances into the foreign market does this use of the Internet allow the company to make? What advantages does this globalization of its products give the company? In what other ways has technology helped speed this globalization? B. Write a 5-paragraph essay on the influence of social media on our lives and its relevance to how information is shared among us nowadays. No restriction on the number of words.