The answer is incorrect..please give correct answer wirh explanation Namjoo is launching an online marketplace for lodging. Her investors say she should focus on local business, but she believes that a globalpresence generates opportunities for creating value. What is one of those opportunities?To conduct marketing researchXTo work within the constraint of the international marketing environmentTo mine optimal locations for activities and resourcesTo minimize the transfer of knowledge across locationsTo automatically result in a global competitive advantage

ANS IS (c) to mine optimal locations for activities and resources.

Answered: The answer is incorrect..please give…

Business

Marketing

The answer is incorrect..please give correct answer wirh explanation

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

The answer is incorrect..please give correct answer wirh explanation

Namjoo is launching an online marketplace for lodging. Her investors say she should focus on local business, but she believes that a global
presence generates opportunities for creating value. What is one of those opportunities?
To conduct marketing research
X
To work within the constraint of the international marketing environment
To mine optimal locations for activities and resources
To minimize the transfer of knowledge across locations
To automatically result in a global competitive advantage

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