Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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3. Which of the following refers to the marketing copy that explains what a product is and why it is worth purchasing?
A. Prototype B. Product description C. Business Model D. Suppliers
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- Product may be a good, service, or just an idea. A product is "all things offered to a market." Which of the following options is an appropriate example of an idea? a. Car b. Oman air c. Blood donation campaigns d. Muscat securities marketarrow_forwardMature and well-established 2 points products are usually characterized by intense competition as new brands enter the market. * O True O Falsearrow_forwardon Clear my choice What can a successful brand promise do? Select one: O a. Provide a high-quality image. O b. Make the product unique for each customer. O C. Clarify the business processes. O d. Communicate an enticing benefit. Which of the following is not commonly associatedarrow_forward
- 15- Which of the following best describes “Industrial Goods”? a. Goods sold directly to final consumers b. Goods sold to other manufacturing businesses c. Goods produced for end-users d. None of the options are correctarrow_forward2. Enabling reviews, referrals, recommendations, and ratings by the consumer helps them satisfice during the purchase decision journey a. True b. Falsearrow_forwardThe business marketer who is on top of the market, can always help the buyers identify their needs and deliver information about how valuable different pr haracteristics is to them. At which stage ot the buying process, does this activity takes place? a. Problem recognition b. General needs description c . Supplier search d. Supplier selection e. Order-routine specificationarrow_forward
- is simple tags or complex graphics that are part of the packaging buyer's view mix seller's view product development line extension factory consistency demand Internal marketing Labelingarrow_forward3. When considering customer satisfaction, the relationship between the consumer's and the product's is important. O information; actual features O alternatives; price O attitude; performance O expectations; perceived performancearrow_forwardWhich of following is correct? (a)The value chain explains why an entity has a competitive advantage; (b) The value chain examines how an organisation has a competitive advantage; (c)It provides answers on how an organisation elects to compete; (d) It helps an entity to determine the steps to be taken beat its rivals on pricearrow_forward
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