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a. illustrate an example of a marketing information system for ben and jerrys ice-cream?  b. illustrate an example of a marketing information system for amazon

a. illustrate an example of a marketing information system for ben and jerrys ice-cream?  b. illustrate an example of a marketing information system for amazon

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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a. illustrate an example of a marketing information system for ben and jerrys ice-cream? 

b. illustrate an example of a marketing information system for amazon 

Expert Solution
Step 1 Marketing Information System

The interaction or the system developed to generate flow of information which involves people, procedures, designs machines is known as the Marketing Information system. In the marketing information system data is collected systematically and comprehensively which is passed on to the managers. 

Following are the tasks performed by the Marketing Information System - 

  • Data Collection
  • Data Evaluation
  • Data Transformation
  • Data Transmission
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