a. Briefly explain the link between planning and controlling. b. Mr. Ranawaka started ABC company, a dairy production factory in which milk yoghurt and curd is produced. ABC company buys milk from milk collectors in Monaragala District and sells the products to LOLO (Pvt) Ltd, who does the marketing and distribution. Mr. Ranawaka has realized that the revenue generated from ABC company's current business activities is hard to increase further. He is wondering what to do to increase the revenue of ABC company.

a. Briefly explain the link between planning and controlling. b. Mr. Ranawaka started ABC company, a dairy production factory in which milk yoghurt and curd is produced. ABC company buys milk from milk collectors in Monaragala District and sells the products to LOLO (Pvt) Ltd, who does the marketing and distribution. Mr. Ranawaka has realized that the revenue generated from ABC company's current business activities is hard to increase further. He is wondering what to do to increase the revenue of ABC company.

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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