A. Look for secondary data related to Influencer Marketing, give your opinion regarding the opportunities and threats of Influencer Marketing. B. Find a minimum of 5 journals related to influencers, provide your analysis in the future what kind of influencers are needed for the MSME industry
Marketing Influencers Developing since 2017, marketing using influencers is becoming increasingly widespread. The reason is, it's not just one business industry that takes advantage of this influencer marketing - but almost all business people take advantage of this. From small home businesses, to FMCG and travel. In Indonesia, well-known brands see this opportunity as a way to get closer to their audience and specifically to their segmentation.
By marketing products from brands as well as existing business people, it seems that influencers are a new way of digital marketing. It's not just using advertisements or well-known artists – now everything can be done through influencers' strategies.
A. Look for secondary data related to Influencer Marketing, give your opinion regarding the opportunities and
threats of Influencer Marketing.
B. Find a minimum of 5 journals related to influencers, provide your analysis in the future what kind of influencers
are needed for the MSME industry
Step by step
Solved in 3 steps
