Q: Give an example of how ethical issues can affect each component of the marketing mix.
A: Marketing is a vast field including various areas like marketing mix, branding, pricing, digital…
Q: What factors influence a buyer’s willingness to spend?
A: Consumer Behavior states about various behavioral attitude and personality of customers which is…
Q: Define international marketing.
A: Promotion is the practice which is concerned with communicating and information customers in the…
Q: Identify what is necessary to manage the effective implementation of marketing strategies.
A: There are numerous types of marketing strategies available for the promotion of a product. The…
Q: What function does an industrial classification system help marketers perform?
A: Organisations can be classified according to their industry, size, function, level, and type of…
Q: When Nike segments the market for athletic shoes, what types of variables is it using? Why are these…
A: Segmentation and targeting are the first and most important step of marketing. they help to segment…
Q: What factors must marketers consider as they decide whether to engage in international marketing?
A: Global marketing is said as process which requires execution of promotion and marketing activities…
Q: What dimensions are used to segment business markets?
A: A business market is described as a market in which the sellers and buyers both are business…
Q: What is social responsibility? Why is it important?
A: Social responsibility is known as corporate social responsibility (CSR) in business, and it is…
Q: personal and professional social media platform, Twitter has gained a lot of traction. There are…
A: Twitter is one of the most popular social media platforms which is used by common people and also by…
Q: Twitter has grown in popularity as both a personal and a professional social media tool. Using…
A: Twitter is a social media platform where individuals share their opinions with the global audience…
Q: What is an undifferentiated strategy? Under what conditions is it most useful? Describe a present…
A: Segmentation is a process of differentiating the entire market into small groups. Niche will be…
Q: What is the importance of selecting the best product to meet market needs?
A: A product is something which is offered in the market to the customers for a certain price in…
Q: Define and give examples of Institutional Advertising
A: To expand and become a conglomerate a firm as a whole must have a positive image in the eyes of the…
Q: What is a market segment profile? Why is it an important step in the target market selection…
A: Marketing is a vast area including various topics like segmentation, profiling, market research,…
Q: a. Which of the following statements is true? Professional advice is only needed before starting…
A: Since you have posted multiple questions, we will solve the first questions for you as per our…
Q: What overall impact do you think the U.S. Food and Drug Administration’s pilot program will have on…
A: Marketing Administrator- A marketing administrator is responsible for assisting the marketing…
Q: Why does Pinterest see Google as its main rival? For what reasons does Pinterest create new features…
A: Pinterest is a social media platform that makes use of a software system that is created to search…
Q: Discuss in detail what are the key reasons for Cadbury’s success? As a marketer, how do you think…
A: Cadbury, previously known as Cadbury's as well as Cadbury Schweppes, is now a British multinational…
Q: What are the commonly used methods of business buying?
A: A buy-in agreement for a firm, often known as a purchase and sell agreement, is a legally…
Q: Do Porter's published recommendations include any specific sorts of gathered data?
A: Porter's five forces or published recommendations are related to competitive analysis carried out by…
Q: Describe the functions a package can perform. Which function is most important? Why?
A: Packaging can be described as a term used for a thing that covers a particular product. Packaging is…
Q: Elaborate about The duty to disclosure.
A: Duty of Disclosure means that you must be truthful and tell us everything you know and that a…
Q: What are the three major degrees of brand loyalty?
A: Every company will try to create a long term relationship with customers for sustaining for long.…
Q: Define geodemographic segmentation. Identify several types of firms that might employ this type of…
A: Market Segmentation is impacted by four segmentation variables or basis. These are geographical…
Q: Understand the importance of a firm’s mission statement and corporate and business-unit strategy
A: Ans. Introduction Whether or not you're running a little one-individual activity or a huge…
Q: Give an explanation of how segmentation works at its most fundamental level. What distinguishes it…
A: Segmentation means dividing a market into different groups, and these groups will be having certain…
Q: Industry’s critics say chemical manufacturers should bear theburden of proof for the safety of their…
A: The allocation of goods and services produced in an economy is also not easy. The distribution of…
Q: Explain the importance of small businesses in our economy
A: Ans. Introduction The significance of small business to nearby networks is sincerely established in…
Q: Identify the stages of the business buying decision process. How is this decision process used when…
A: Understanding the consumer decision-making process is critical for any business, but eCommerce…
Q: What conditions must exist before a marketing exchange can occur? Describe a recent exchange in…
A: *Only the first question is answered as the second question is subjective. Marketing interchange: It…
Q: Define marketing research and its importance to decision makers.
A: Marketing is all about linking your business to potential customers and those customers to your…
Q: The Industry 4.0 paradigm is based on four key design principles: interoperability, information…
A: Smart factory integrates types of machinery in a very production plant via the web platform to…
Q: Key Partners Key Activities Value Proposition
A: The tunnel vision that comes with enthusiasm is a well-known phenomenon among entrepreneurs, whether…
Q: Describe Uber’s core market. Why is Uber targeting these groups in particular?
A: Uber technologies, inc. is a United States company that specializes in consumer rides assistance,…
Q: What are the key problems that BreadTalk faces? Hints: - The key problems may be categorized into…
A: Breadtalk is a Singaporean food and reward chain that is gotten comfortable Paya Lebar. With errands…
Q: n order to meet the needs of the consumer, how should the resources be utilised?
A: The market is the place where marketers and consumers interact. Generally, marketers understand…
Q: Make a MVP "Minimum viable product" using this template below. Use recycled grocery bags as a…
A: Minimum Viable Product (MVP) - The term MVP explains the introduction of a product in the market to…
Q: Internet
A: Talking about the traditional marketing mix then, it will hwlp thw organisations to me more…
Q: How has digital media changed consumer behavior? What are the opportunities and challenges that face…
A: Consumer is a person who will buy goods and services from a company. Understanding and keeping an…
Q: What evidence exists that being socially responsible and ethical is worthwhile?
A: A person who displays ethical conduct indicates a strong moral code and consistent values. Those who…
Q: Which developments in the information economy have implications for personal selling?
A: Personal selling: Personal selling is a method of selling, where a salespeople or a sales…
Q: Define what markets are and explain how they are generally classified.
A: Every economy will be based upon various types of markets. These market will be from different…
Q: Why are environmental scanning and analysis important to marketers?
A: Marketing is a fundamental part of organisations in pretty much every industry. Marketers employ a…
Q: What are the issues and concerns of information technology in the hospitality industry?
A: The hospitality industry is one of the most competitive industries and it requires high involvement…
Q: Discuss how your product should be positioned in the minds of customers in the target market…
A: Branding is to create a unique Identity of the company in the market. This unique Identity can be…
Q: Determine the evaluative criteria that your target market(s) would use when choosing between…
A: In marketing, evaluative criteria denote selecting an altogether different product by the consumer…
Q: How does an event improve the convenient process of buying admission tickets?
A: Event management demonstrates the process of managing the entire activities associated with the…
Q: Briefly explain the characteristics of advertising and the criticisms of advertising based on social…
A: Advertising, or advertisement, is a marketing communication method used by companies to promote…
Q: . What are the forces in the marketing environment? How much control does a marketing manager have…
A: Several internal and external factors influence a company's marketing efforts. While some of the…
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- (a) What evokes consumers’ “engagement” on abrand page on Facebook? (b) What attracts con-sumers to “like” a brand page on Facebook?Find an ad that you feel might mislead consumersthrough a claim-belief discrepancy. What inferenceprocesses are you assuming?variables are the best starting market segments . brands | psychographic segmented marketing buyer's view seller's view labeling Buyer's black box behavior objectives packaging
- Locate two or three compartive ads advertised on your television channels. Paste their image here. Do you think these ads are misleading and they casue dispute among competitors. What should be the criteria of firness of the messagein comparitive advertisments?Find and describe an advertisement that isattempting to activate problem recognition.Analyze the advertisement in terms of the typeof problem and the action the ad is suggesting.Also, discuss any changes you would recommendto improve the effectiveness of the ad in terms ofactivating problem recognition.Use the self-concept theory to develop marketingstrategies for the following products:a. The National Alzheimer Association contributionsb. BMWc. Army ROTC recruitmentd. A&W root beere. Purellf. Disney Cruiseline
- What is a smart banner? How does this relate toselective attention?Can you think of other strategies beyond those discussed that could be used to reduce consumers’tendency to skip ads8. Cues - the norms of a product, what one normally thinks of certain product types or brand. You will need to do a bit of research here. Provide an example of a cue/cues as per cereal. Remember cues can vary by all/any of the 4 Ps of the Marketing Mix. Your answer could be a product that match cues, goes against cues, should change due to cues, etc. Be specific and be sure to explain well.
- Describe the brands personality using the brand personality theory. o Describe the message appeal being used in the advertisement and How?Skin care and anti-ageing products target the fear of growing old – They could locate new fears – Dry Skin, Age Spots, Uneven skin tones, Appearance of skin. This is an example of: O Humor appeal O Fear appeal Rationality appeal O Emotions appealWhat is the difference between an unconditioned stimulus and a conditioned stimulus? People react to other, similar stimuli in much the same way as they responded to an original stimulus. What is this phenomenon, and how does it work? What are the dangers of advertising wear-out, and how might a marketer avoid it? Advertisers like to use celebrities and well-known faces to help promote their products and services. Is this a good idea? Why are brand marketers concerned with stimulus discrimination? What is the major difference between behavioral and cognitive theories of learning? Name the three stages of information processing as we commit information about products to memory. What is external memory, and why is it important to marketers? How can marketers use sensory memory? What advantages does narrative bring to advertising? List the three types of memory, and explain how they work together. How is associative memory like a spider web? How does the likelihood that a…