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Q: What are the cultural influences on consumer buying decisions?
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A: The ultimate consumer is the individual or group who utilizes or consumes a product. The purchaser…
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Q: Discuss Individual Influences on Consumer Buying Decisions?
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Q: Describe Business Buying Behavior?
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Q: How has recent changes in the technological environment affects buyer behavior and how has it…
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What factors influence a buyer’s willingness to spend?
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- In order for a market to exisit, there must be a need for a product, ability to pay, willing to buy, authority to buy, and be a group large enough to result in a profit. Without these, you do not have a viable market. What are some things a person can do to prevent not having a viable market?Identify the psychological factors that affect consumer buying decisions?What is the buyer really buying?
- What rights do consumers have and why do some critics of marketing feel buyers need more protection?Discuss the Buyer Decision Process and what major functions influenced your decisions.How should marketing managers view the consumer, and how will this view of the consumer help them to understand purchasing behavior?