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Determine the evaluative criteria that your target
market(s) would use when choosing between
alternative brands.
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- Select a product with which you are already familiar. Examine the market positioning strategies that have been implemented for the selected product. Determine a suitable basis of market positioning for the chosen product based on your findings, and make recommendations for how to improve its image in the eyes of its target market.Arranging the product to occupy a distinct place in the minds of target consumers is known as: A)Market demand B)Market targeting C)Market positioning D)Market segmentationassume you are the marketer of the product and want to convey the ways aiken moisturizer differs from competing products in the marketplace. create a differentiation strategy to promote aiken moisturizer and create a competitive advantage
- Calculate the scores for brands B and C. Which brand would this consumer likely choose?how are the perceptual maps used in positioning brands within the same product category?Discuss the role of qualitative research in gaining a better understanding of the influence of the brand image on consumer selection of an ice cream brand.
- What are the different market segmentation approaches? Identify the key segments of relevance for the brand and justify the segments that you would target. In addition, determine the positioning for the brand for the selected target segments.Describe the current target market. for Cucumber-Ginger Flavoured Water?What will be the brand positioning values and brand positioning statement of a soft drink brand whose focusing towards creating an online presence?