A customer at a Marriott Hotel was a victim of a crime on the property. The incident received widespread coverage by the newspapers, tv and internet media for two weeks. This media coverage is a form of ____________________ and cannot be controlled by the company. Group of answer choices advertising sales promotion publicity positive promotions public relations

A customer at a Marriott Hotel was a victim of a crime on the property. The incident received widespread coverage by the newspapers, tv and internet media for two weeks. This media coverage is a form of ____________________ and cannot be controlled by the company. Group of answer choices advertising sales promotion publicity positive promotions public relations

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter17: Advertising And Public Relations

Section17.2: The Rise Of Native Advertising

Problem 1C

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