consider doing "the right thing" and return the bonuses, describing them as "distasteful." Within months of taking office, the Obama administration took steps to limit executive compensation at firms that accepted significant government bailout money, including the retirement packages of the former CEOS of Citi- group, General Motors, and Bank of America. Announcing this action, Treasury Secretary Timothy Geithner observed that "this financial crisis had many signif- icant causes, but executive compensation practices were a contributing factor." Excessive compensation for corporate executives has been a regular news story for more than a decade. Fortune magazine's cover story on June 15, 2001, was titled "Inside the Great CEO Pay Heist." This well-respected business maga- zine detailed how many top corporate executives now receive "gargantuan pay packages unlike any seen before." In the words of Fortune's headline, "Execu- tive compensation has become highway robbery-we all know that."' This story documented a phenomenon that had been growing significantly in the 1990s. In 1960 the after-tax average pay for corporate chief executive officers (CEOS) was 12 times the average pay earned by factory workers. By 1974 that factor had risen to 35 times the average. In 1995, the factor had risen to 100 as es- timated by BusinessWeek, 35 times the average pay received by factory workers. A 1998 Fortune magazine article estimated the factor had risen to 182. In 2012, the Economic Policy Institute, a nonpartisan economic think tank, reported that this ratio had hit 231 to 1. This ratio would mean that a CEO earns in one day what an average American worker earns all year. At the time that the AIG bonuses were made public, the Obama adminis- tration announced a new policy that would cap pay at $500,000 for CEOS of companies receiving federal bailout money. In announcing the policy, President Obama said, "We all need to take responsibility. And this includes executives at major financial firms who turned to the American people, hat in hand, when they were in trouble, even as they paid themselves their customary lavish bo- nuses ... that's the height of irresponsibility. That's shameful. And that's ex- actly the kind of disregard for the costs and consequences of their actions that brought about this crisis: a culture of narrow self-interest and short-term gain at the expense of everything else." By the end of 2009, more than 10 of the largest financial institutions that had received federal bailout money, including such firms as Goldman Sachs, Citi- group, and Bank of America, had repaid their federal loans and thus avoided the federally mandated salary caps.
consider doing "the right thing" and return the bonuses, describing them as "distasteful." Within months of taking office, the Obama administration took steps to limit executive compensation at firms that accepted significant government bailout money, including the retirement packages of the former CEOS of Citi- group, General Motors, and Bank of America. Announcing this action, Treasury Secretary Timothy Geithner observed that "this financial crisis had many signif- icant causes, but executive compensation practices were a contributing factor." Excessive compensation for corporate executives has been a regular news story for more than a decade. Fortune magazine's cover story on June 15, 2001, was titled "Inside the Great CEO Pay Heist." This well-respected business maga- zine detailed how many top corporate executives now receive "gargantuan pay packages unlike any seen before." In the words of Fortune's headline, "Execu- tive compensation has become highway robbery-we all know that."' This story documented a phenomenon that had been growing significantly in the 1990s. In 1960 the after-tax average pay for corporate chief executive officers (CEOS) was 12 times the average pay earned by factory workers. By 1974 that factor had risen to 35 times the average. In 1995, the factor had risen to 100 as es- timated by BusinessWeek, 35 times the average pay received by factory workers. A 1998 Fortune magazine article estimated the factor had risen to 182. In 2012, the Economic Policy Institute, a nonpartisan economic think tank, reported that this ratio had hit 231 to 1. This ratio would mean that a CEO earns in one day what an average American worker earns all year. At the time that the AIG bonuses were made public, the Obama adminis- tration announced a new policy that would cap pay at $500,000 for CEOS of companies receiving federal bailout money. In announcing the policy, President Obama said, "We all need to take responsibility. And this includes executives at major financial firms who turned to the American people, hat in hand, when they were in trouble, even as they paid themselves their customary lavish bo- nuses ... that's the height of irresponsibility. That's shameful. And that's ex- actly the kind of disregard for the costs and consequences of their actions that brought about this crisis: a culture of narrow self-interest and short-term gain at the expense of everything else." By the end of 2009, more than 10 of the largest financial institutions that had received federal bailout money, including such firms as Goldman Sachs, Citi- group, and Bank of America, had repaid their federal loans and thus avoided the federally mandated salary caps.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Should salary be tied to results, such that an executive whose company loses money should earn less than an executive whose company makes a profit?
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