Discuss 1. Whose message is this? Who created or paid for it? Why? 2. Who is the "target audience"? What is their age, ethnicity, class, profession, interests, etc.? What words, images or sounds suggest this? 3. What is the "text" of the message? (What we actually see and/or hear: written or spoken words, photos, drawings, logos, design, music, sounds, etc.)

Provide an example of how an organization (i.e. your college or job) uses different media to present a consistent message using integrated marketing communications (IMC). Who is their target, what is their message, and what media should they use?

In 3–5 sentences, identify what this advertisement is trying to convince the viewer to do and analyze how the author uses images, words, and colors to achieve their purpose.

An Internet service provider that wants to influence consumers to immediately switch to its service from its largest competitor would most likely utilize ______ advertising.

One of the major advantages of publicity is that it: a) gives marketers the maximum possible control over the message. b) has greater power as compared to other mediums to stimulate an immediate desire to buy the product. C targets the intended audience more accurately than other promotional tools C) is often viewed bv consumers as more credible than advertising.

Brenda wants her firm’s marketing communications to be more carefully targeted in order to increase customers’ receptivity to the firm’s marketing messages. To achieve this goal, Brenda will likely turn to   A)   sales promotions.             B)               C)   public relations.            D)   price reductions.            E)   direct marketing.

Progressive uses Flo as their spokesperson to communicate their message... "you could save over $475 on car insurance" in print media throughout the United States. This is an example of You could save over $475 on car insurance" Get a quote in about 6 minutes sales promotion O advertising O personal selling public relations O direct marketing • Previous Ne

All of the following statements about public relations are true except: O PR has become increasingly important as costs of other forms of marketing communications continue to increase. Consumers have become increasing skeptical of marketing claims made in conventional media. O Media coverage generated by PR is seen as more credible than paid advertising. O Because of its high cost, the use of PR has waned in recent years. O Public relations activities often support other promotional efforts.

Please answer this Simple question

Which of these is true about marketing? A. Marketing is used to promote the product and services B. Marketing is concerned about the sales only C. Marketing is the activity, set of institutions, and processes for creating, communicating. delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. D. Marketing considers only the needs of the organization and not the society. 2. Which one is not a part of the 4 Ps? A Product B. People C. Price