Discuss1. Whose message is this?Who created or paid for it? Why?2. Who is the "target audience"?What is their age, ethnicity, class,profession, interests, etc.? What words,images or sounds suggest this?3. What is the "text" of the message?(What we actually see and/or hear:written or spoken words, photos, drawings,logos, design, music, sounds, etc.)4. What is the "subtext of the message?(What do you think is the hidden orunstated meaning?)5. What kind of lifestyle is presented?Is it glamorized? How?6. What values are expressed?7. What tools of persuasion are used?See "The language of persuasion"8. What messages are presented?Discuss this AdvertisementCokeCokeCoca-ColaCokeBAUERlive on the Coke side of lifeCoca-Cola

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Answer it correctly. With short explanation.
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