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Discuss 1. Whose message is this? Who created or paid for it? Why? 2. Who is the "target audience"? What is their age, ethnicity, class, profession, interests, etc.? What words, images or sounds suggest this? 3. What is the "text" of the message? (What we actually see and/or hear: written or spoken words, photos, drawings, logos, design, music, sounds, etc.)

Discuss 1. Whose message is this? Who created or paid for it? Why? 2. Who is the "target audience"? What is their age, ethnicity, class, profession, interests, etc.? What words, images or sounds suggest this? 3. What is the "text" of the message? (What we actually see and/or hear: written or spoken words, photos, drawings, logos, design, music, sounds, etc.)

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Discuss 1. Whose message is this? Who created or paid for it? Why? 2. Who is the "target audience"? What is their age, ethnicity, class, profession, interests, etc.? What words, images or sounds suggest this? 3. What is the "text" of the message? (What we actually see and/or hear: written or spoken words, photos, drawings, logos, design, music, sounds, etc.) 4. What is the "subtext of the message? (What do you think is the hidden or unstated meaning?) 5. What kind of lifestyle is presented? Is it glamorized? How? 6. What values are expressed? 7. What tools of persuasion are used? See "The language of persuasion" 8. What messages are presented? Discuss this Advertisement Coke Coke Coca-Cola Coke BAUER live on the Coke side of life Coca-Cola
Transcribed Image Text:Discuss 1. Whose message is this? Who created or paid for it? Why? 2. Who is the "target audience"? What is their age, ethnicity, class, profession, interests, etc.? What words, images or sounds suggest this? 3. What is the "text" of the message? (What we actually see and/or hear: written or spoken words, photos, drawings, logos, design, music, sounds, etc.) 4. What is the "subtext of the message? (What do you think is the hidden or unstated meaning?) 5. What kind of lifestyle is presented? Is it glamorized? How? 6. What values are expressed? 7. What tools of persuasion are used? See "The language of persuasion" 8. What messages are presented? Discuss this Advertisement Coke Coke Coca-Cola Coke BAUER live on the Coke side of life Coca-Cola
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