Which of the following is not a benefit of affiliate marketing? Affiliate marketing can expose your brand to new consumers Affiliate marketing often wastes ad budget because you pay affiliates whether customers click on their link or not. Using affiliates can cannibalize sales you would have gotten without using an affiliate Affiliate marketing is a pay-for-performance marketing agreement Affiliate marketing can be risky if your affiliate marketers don't align with your brand values since their actions could damage your brand's reputation.

Which of the following is not a benefit of affiliate marketing? Affiliate marketing can expose your brand to new consumers Affiliate marketing often wastes ad budget because you pay affiliates whether customers click on their link or not. Using affiliates can cannibalize sales you would have gotten without using an affiliate Affiliate marketing is a pay-for-performance marketing agreement Affiliate marketing can be risky if your affiliate marketers don't align with your brand values since their actions could damage your brand's reputation.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter18: Personal Selling And Sales Promotion

Section: Chapter Questions

Problem 2DYMP

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Similar questions

Discuss how different forms of sales promotion can erode or build brand loyalty. If a company’s objective is to enhance customer loyalty to its products, which sales promotion technique would be most appropriate?
Think of a product that you use regularly. Find several examples of how the manufacturer markets this product, such as ads in different media, sales promotions, and publicity. Assess each example for effectiveness in meeting one or more of the six promotional goals described in the chapter. Then analyze them for effectiveness in reaching you as a target consumer. Consider such factors as the media used, the style of the ad, and ad content?
Imagine that you are a salesperson for one of your favorite products. Identify your product then write the seven steps you will follow in selling your product or product line. Be sure to thoroughly explain and include specific details for each step, such as the characteristics you’re looking for in prospective customers, a list of possible objections you may have to overcome, and the methods and tools you’ll use at each step.
Should sales people sell alone or work in teams with other people in the company?
How can a firm create effective direct marketing copy that resonates with the target audience?
Go to YouTube and find a video advertisement that you think is particularly interesting. Describe the video advertisement or link it to your post. Then answer the following questions: What is the product being marketed and who it's the target market? How does the advertisement appeal to the target market? Do you think that this is effective or not? Why?
In what ways can companies utilize surprise and delight tactics as a sales promotion technique to create positive brand associations and increase customer loyalty?
Discuss how can a firm design a sales promotion that not only drives short-term sales but also builds long-term customer loyalty?
How can a firm design a sales promotion that not only drives short-term sales but also builds long-term customer loyalty?
How can a firm create a cohesive and integrated sales promotion strategy that aligns with the overall business objectives and brand identity?
Discuss why understanding consumer buyer behavior is important for a salesperson. Support your argument with an example and actions a sales person need to take.
Sales agents have different selling strategies, depending on the type of relationship the buyer and seller either have or want to move toward. Based on this assertion, can you identify one of the following options that is not a selling strategy? a. Strategic partnering b. Script-based selling c. Consultative selling d. Needs-dissatisfaction selling

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		Affiliate marketing can expose your brand to new consumers
		Affiliate marketing often wastes ad budget because you pay affiliates whether customers click on their link or not.
		Using affiliates can cannibalize sales you would have gotten without using an affiliate
		Affiliate marketing is a pay-for-performance marketing agreement
		Affiliate marketing can be risky if your affiliate marketers don't align with your brand values since their actions could damage your brand's reputation.