______ is the added value endowed to products and services. Select one: a. Brand Equity b. Differentiation  c. Trademarking  d. Branding

Q: 1. With appropriate examples, discuss the difference between a brand and a product. 2. What is a…

A: In accordance with our Q&A policies, since you posted a question with many subparts, we will…

Q: Elaborate on the criteria for choosing brand elements with examples

A: Quality control is a very important task of every organization as it helps in maintaining a brand…

Q: The essence of a broad differentiation strategy is to appeal to the high-end part of the market and…

A: As the name implies, a differentiation strategy is one that tries to set a product or service apart…

Q: Differentiate between product line and product mix with the help of examples

A: The product mix is also known as product assortment, refers to the total number of product orders a…

Q: b) Very few new brands survive the first year and become successful. Why is this? Identify and…

A: Introduction: All of those big brand names we are hearing and associating every day of our lives,…

Q: 29.   Two disadvantages of Brand Extensions:        A. Can facilitate the design of brand…

A: When an established company launches a new product in same category or unrelated category and uses…

Q: 31  Brands say something about product quality and consistency. Select one: a. False. b. True.

A: Answer- Its True! Brand names help consumers identify products that might benefit them. Brands also…

Q: P&G maintains a large assortment of different products positioned into many different categories.…

A: In marketing, business categories and product mix are important concepts. They help organize a…

Q: Consider the following branding scenario. Which branding strategy is being used in this example?…

A: Branding creates a strong, favorable perception of a company, its products, or its services in the…

Q: discuss four strategic issues facing warehousing  [20 marks]

A: Warehousing - Warehousing is one of the most important aspect of trade, it is the act of storing…

Q: Brand name can be used without copyright permission. Select one: O True O False 2) Points of…

A: 1.)The brand name can never be used without copyright permission. Companies can sue the other party…

Q: . How does an organization’s product mix relate to itsdevelopment of a product line? When should an…

A: A product mix refers to the quantity of a single product or service, that firm can offer and also;…

Q: Brand name selection it should be about the product's benefits and qualities. Agree O Disagree

A: "Since you have asked multiple questions, we will solve the first question for you. If you want any…

Q: When former Starbucks chairman Howard Schultz said, "Brand has to start with the culture and…

A: 1. Former Starbucks CEO Howard Schultz talked about internal branding when he said, “Brand must…

Q: A commodity offering that can't be meaningfully differentiated on the basis of the product itself or…

A: An organization uses various strategies to place its product in the market in such a way that it is…

Q: Which of the following brand strategies below refers to a company that owns single brand that have…

A: Branding creates a long term relationship with the customers. They act as an advocate of the brand…

Q: What is the role of social integration in brand management

A: Ans. Introduction    Social integration or social media integration is a method to combined…

Q: What is the difference between a product line and a product mix? Pick a national company (Nike,…

A: A product is a commodity or item sold by a company to its customers. A product is created keeping in…

Q: Which of the following are the 4 Ps of Marketing Mix?

A: A set of marketing tools that  consists of the arrangement of activities, or strategies, that a…

Q: he Accenture case demonstrates the value of brands for business-to-business.  1. why is reasonable…

A: The Accenture case shows the estimation of brands for business-to-business. Compose a maximum…

Q: Marketing Mix What are the possible strength and weaknesses of these product below? atleast 1-3…

A: The marketing mix refers to the set of tools and tactics that a company uses to promote its products…

Q: Which of the following is not a characteristic of market growth?

A: The answer is-

Q: In which stage of the product life cycle does a firm have a n unfamiliar product, few competitors…

A: The stage of the product life cycle does a firm have an unfamiliar product, few competitors and low…

Q: 2- The 'brand name' is classified as the ____________ in the 4P's of marketing mix. a. Product b.…

A: Marketing mix: It means the creation and implementation of strategies related to 4Ps to market the…

Q: Consumers buy brand, not products. Dicusss the importance of Branding in the light of the above…

A: Introduction :- Branding is the process of creating a strong and positive perception of a company in…

Q: 12 ASAP... Use current products familiar to you. Find at least three examples at each stage of the…

A: As a product progresses through its life cycle, business management implements a series of…

Q: Why is the decision whether to create or not to create a brand is important for a company?

A: Disclaimer: Since you have asked multiple question, so we will solve the first question for you. If…

Q: 1.Which of the following is NOT the correct way to manage a sub-brand as a brand? .Maintain the…

A: Sub brands are interconnected to a parent brand, and both support and prove beneficial from that…

Q: 1. What is a brand? Why are products branded?

A: Since you have submitted multiple questions, as per guidelines we have answered the first question…

Q: A strong packaging and labeling strategy might not seem like a branding, however these two go…

A: The process of designing and producing a product's outer packaging and labelling is known as…

Q: Suppose that XYZ discontinues the product line and that the company places ads in farmers' trade…

A: Ethical implications are defined as a set of principles that guide an individual or organization's…

Q: blanket

A: The answer to this question is blanket branding.

Q: Based upon the next phase of the process, I learned the following information about brands in my…

A: There are three questions asked based on the ratings provided on the above table.   Given…

Q: Repositioning needs a continuous monitoring of the brand's performance in the market . Explain .

A: Introduction :-  Repositioning is a crucial marketing choice. Repositioning is typically…

Q: Brand acts as an umbrella for new products is known as: Combination branding O Tiered branding…

A: The brand power hold important role in positioning the product and gain consumer attention and trust…

Buying

Buying is the activity that involves acquiring something of value in exchange for an asset. The acquisition could be goods or/and services. During the buying process, the exchange of value takes place between two or more parties. For instance, if you are offered a present from your relative, it can not be termed “buying” as value exchange is only from one side. Therefore, any form of gifting is not considered buying. The most common medium of exchange to facilitate buying is currency.