8. Discuss the challenges marketers face in developing online advertising messages. How will the creative strategy for online advertising differ depending on whether the goal is for concept, content, or commerce types of online advertising? (LO 9-3)
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- 4 Which of the following are true about Advertising. Select 3 correct answer(s) Question 4 options: It is the form of communication Advertising is a form of personal communication It pays for the use of communication media It is a marketing functionWhich of the following changes has been brought about in advertising because of the influence of social media? Question 6 options: a) The focus of social media has unavoidably shifted to manufacturers. b) The interaction between producer and consumer has become less about engaging and more about entertaining. c) The number of ways in which marketers can have direct and meaningful conversations with customers has reduced. d) The audience is often in control of the message, the medium, the response, or all three.Course Name: Advertising (Marketing) Write a concise answer between 140 to 150 words for each question. 19. Briefly describe the major types of online advertising.20. How ethical issues are related to advertising and product placement?
- Exploring Paid or Sponsored Placement Online Advertising 1. Use a search engine to find the online advertising webpages on the following websites: Google AdWords Bing Ads Facebook 2. You want to explore using online promotion for the Fit4U website. Determine the types of promotions you want to use and what budget you might need. 3. Use your research to make a recommendation based on price, services offered, and other significant program features.5. Companies depend on TV program ratings to determine their desire of sponsoring a program, which reflects degree coverage. Are program ratings a good criterion for evaluating effectiveness of advertising? Does a high rating indicate the sales volume will also be high. DiscussInstructions: Find a print advertisement and answer the questions that follow. 1. What type of advertising is being used? (1 mark) What, in your opinion, is the frequency and durability of the ad? (2 marks) 2. Describe the general mood or feeling of the ad: what emotions does the ad evoke in the viewer? (2 marks) 3. Who do you believe is the intended target market for this ad? Explain why. (2 marks) 4. Describe how colour reinforces the overall message of the ad. (2 marks) 5. What commonly used advertising techniques are present in this ad? Explain how each one is being used. (2 marks)
- Advertising and Consumer BehaviorUSE APA FORMAT DEADLINE (10HRS) Advertising and Consumer Behavior Choose one of the options listed below. Include whether the message was one-sided or two-sided; whether the marketer used a central or peripheral route to persuasion; a socially undesirable position; or, if the message was delivered by narrowcasting, evaluate the potential issues:a. Find two to three examples of each of the following two advertising appeals: fear and sex; b. Watch one hour of prime time TV on a single channel; record the program and all its commercials. List all the commercials. The paper should be three to four pages long …………………….. Added to cartFor organizations, what is the value of consumer analytics associated with paid search advertising? Question 6 options: Improving customer service Eliminating advertising costs Forcing out the competition Gathering consumer insightsCourse Name: Advertising (Marketing) Write a concise answer between 140 to 150 words for each question. 10. What is brand equity? Discuss a brand that you think has brand equity and illustrate how this brand equity has beenachieved.11. Compare and contrast brand loyalty and brand equity as well as how these concepts are related.12. Distinguish between brand equity and brand valuation.
- What format should the ad agency use for promoting a technical product? influencer persuasive reminder informative.Which of the following types of advertising does not require a mortgage loan originator (MLO) to include thair individual MLS unique identifier? A) Business cards B) Advertisements without interest rates C) Advertisements for the mortgage company itself D) Advertisements through social media_____ refers to communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response. Question 31 options: a) Production b) Encoding c) Upselling d) Promotion