3. You are selling necklaces on Amazon for $23.99 and your gross margin is 53%. Amazon will let you buy a "sponsored listing" which means your listing will be shown at the top of the Amazon search results. The average CPC is $0.37 per click. Of those people who click on your listing, 7% purchase the necklace. a. What is the ROI for this type of advertising? Assume all sales from users who click on your ad are incremental.

3. You are selling necklaces on Amazon for $23.99 and your gross margin is 53%. Amazon will let you buy a "sponsored listing" which means your listing will be shown at the top of the Amazon search results. The average CPC is $0.37 per click. Of those people who click on your listing, 7% purchase the necklace. a. What is the ROI for this type of advertising? Assume all sales from users who click on your ad are incremental.

FINANCIAL ACCOUNTING

10th Edition

ISBN:9781259964947

Author:Libby

Publisher:Libby

Chapter1: Financial Statements And Business Decisions

Section: Chapter Questions

Problem 1Q

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