Why do you think more targeted promotional efforts, such as personal selling and sales promotion, are necessary for Nederlander’s specific target market?

Design a sales promotion campaign using online, mobile, and social media marketing for a small business or organization in your community. Develop a presentation to pitch your campaign to the business or organization and incorporate what you’ve learned about the selling process.

What method does should buinesses/organization use to allocate the promotion budget across marketing vehicles?

select a company eyeglasses  (local or international) and analyse a media plan for a specific marketing project (an ongoing advertising campaign, launch of a new product, brand extension promotion, or similar). Students need to identify the key components of an advertising message, and to identify the segments of the existing or future/potential customers. The goal of this analysis is to identify factors that led to the combination of a specific target market, media channels, and message strategy that enabled company’s marketers to communicate a message in the most effective way to a largest number of potential customers at an optimal cost.