and then a justified recommendation. (15) Q.2.2 Explain any three (3) elements that the transportation planners at Biltong Boytjies should consider when selecting a transportation mode to get their product to China. Note: you are required to provide an overview of any three (3) elements and at least one (1) comprehensive application point for each.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Biltong Boytjies Biltong Boytjies is South Africa's best biltong store and the preferred 'Oom' of online biltong shops for succulent, artisanally crafted and cured, freshly produced, high-quality, premium Biltong. Tired of dry, stale-tasting biltong that's tainted by plastic packaging? So were we! Our Biltong Boytjies journey started not just out of love - but out of necessity. As a true Biltong ouens, we were extremely disappointed with the quality and service we had received from many Biltong stores across the country; be it in-store or online. Why? We could never find Fresh, Succulent, Premium Biltong! Packaged biltong from major stores sits on the shelves for weeks and is tainted by plastic packaging and so it often seems dry and dull-tasting; ruining rich flavour profiles. We knew that there were other Biltong Lovers who felt the same way we did! We took everything we love about our freshly produced and cured Premium Traditional Biltong "Known as the best Biltong in South Africa from a revolutionised age-old family recipe", and we brought it online with amazing customer service, safe and secure payment options, and our FREE 1-3 Day Express Delivery for your absolute convenience! Our perfected process of making our biltong has been tailored over years of trial and error - finally bringing South Africa Fresh, Succulent, Premium Biltong! We're talking Humidity, Airflow, Temperature and Time; and we have delicately combined all of these factors to produce the Best Biltong in South Africa. Our specially developed Biltong Chamber has been built for consistent airflow, controlled humidity and precise temperatures. We have a very slow and controlled process to avoid a hard leathery outside with raw and uncured meat in the middle. When meat is cured consistently it releases unique out-of-this-world flavours. The process of pre-soaking our biltong for 24 hours in a special blend of spices ensures that the biltong draws all the natural flavours instead of forcing them into the meat. Our special spice mix mainly consists of wholesome natural organic salt, pepper, coriander, vinegar and one or two more secret ingredients. We have found that grass-fed A/B grade beef is perfect for biltong as it is not just the perfect balance for a more consistent product, but it's more sustainable. We take great pride in the fats we select for our biltong. We ONLY use fat from beef cuts such as Chuck, Brisket and Forequarter. © The Independent Institute of Education (Pty) Ltd 2023 Page 4 of 5 21; 22; 23 2023 We specially choose this fat for its extremely low melting point. This superior High-Quality fat does not stick to the palate, eliminating that horrible feeling of having a layer of fat in your Mouth, and they hold the flavours that we all love! Contrast between air transportation and water transportation, and with justification, recommend the most effective and efficient transportation mode for Biltong Boytjies to utilise, when sending their product across to China, their growing market. Note: you are required to provide a paraphrased overview of the modes of transportation, a practical application point for each and then a justified recommendation. (15) Q.2.2 Explain any three (3) elements that the transportation planners at Biltong Boytjies should consider when selecting a transportation mode to get their product to China. Note: you are required to provide an overview of any three (3) elements and at least one (1) comprehensive application point for each.
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