Identify a product offered by a manufacturer using a dual-distribution approach (ex: brick and mortar, physical location versus online).  Are there differences between the customers targeted by each approach? How do the purchase experiences differ? Do you think online sales will eventually cause brink and mortar businesses to cease to exist?  Why?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
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Identify a product offered by a manufacturer using a dual-distribution approach (ex: brick and mortar, physical location versus online). 

  • Are there differences between the customers targeted by each approach?
  • How do the purchase experiences differ?
  • Do you think online sales will eventually cause brink and mortar businesses to cease to exist?  Why?
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