I need to know the answer to this practice question I found online please 11. Answer the question below. Use the rubric in the materials for help if needed.XYZ Advertising agency completed a matrix of factors for their client: Bart's Books and Electronics. Review the matrix below. Identify which segment XYZ Advertising should target. Explain your reasoning and use details to supportyour answer.AttractivenessResponsivenessCompetenciesAccessibilityAdvertising CostCompetitionExternal FactorsCriteria65,000 individuals$95,000 projected profitSegment Alowyesyes$50,000little competitionsome influence from economic downturns85,000 individuals$105,000 projected profitmediumyesyesSegment B$75,000established competitionsome influence from economic downturns

The technique of defining a market into smaller groups of people with similar characteristics is…

Answered: 11. Answer the question below. Use the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

how do marketers pretest their ads? how do theyposttest ads?
1. You are employed as a Marketing Coordinator at a company that manufactures motorboats. Compare how the products it offers, prices it charges, distribution strategy it pursues and promotional campaigns ituses differif it chooses THREE (3) undifferentiated and TWO (2) differentiated market targeting (coverage) strategy
Explain the Marketing Environment factors for the Cosmetic Industry? pls give a full detail ans i will provide upward vote
1)Pick a category dominated by two main brands. Evaluate the positioning of each. Who are their target markets? What are their main points of parity and points of difference? Have they defined their positioning correctly? What can they do to improve it? 2) Find advertisements examples that aims to create POP(Points of Parity) and POD(Points of Distinction)and talk about by which means they are suggesting their POP?
Give atleast 3 examples with explanations of each of commercial or printed advertsiment bearing the: 1. lifestyle profile 2. product-specific profile 3. General life style segmentation 4. Product-specific segmentation
Comparison of Competitve Advertisements: Samsung vs Apple Who are the advertisements targeted to and are the advertisements targeting the same or a different target segment?
Put this in other words. Analyze and elaborate this one. In an era where customers wield the power to procure what they desire, when and where they wish, predictive analytics assumes paramount significance in the realm of marketing. By generating insightful models, predictive analytics empowers marketers to fashion campaigns of unprecedented precision and effectiveness. The canvas of predictive marketing analytics is a vast one, spanning data-driven customer segmentation, novel customer acquisition strategies, lead scoring, personalized content and ad recommendations, and hyper-personalized interactions. Marketers adroitly harness customer data to deliver tailored promotions, advertisement campaigns, and product suggestions at precisely opportune moments, thereby amplifying customer satisfaction and fostering enduring loyalty.
choose a company with B2B marketing department and explain the segmentation process. (500 words)
describe the marketing mix (7Ps) in relation to business opportunity vis-a-vis: a. product b. place c. price d. promotion e. people f. packaging g. positioning
Chapter 8 discusses exposure, in terms of selectiveexposure and voluntary exposure. What type of exposure do you think most consumers who viewed thetwo ads discussed in this case experienced? Explainyour reasoning
Compare and contrast marketing strategies used in mass marketing, direct marketing, micro-marketing, and one-to-one marketing. Plz don't copy answer without plagiarism please i give up vote 2
What role does social media marketing play in the promotional campaign of the retirement village? Do youthink the advertisement is targeting senior citizens orthe children of the household?

SEE MORE QUESTIONS

Recommended textbooks for you

Principles Of Marketing

Marketing

ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,

Marketing

ISBN:

9781259924040

Author:

Roger A. Kerin, Steven W. Hartley

Publisher:

McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:

9781337386920

Author:

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:

Cengage Learning

Principles Of Marketing

Marketing

ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,

Marketing

ISBN:

9781259924040

Author:

Roger A. Kerin, Steven W. Hartley

Publisher:

McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:

9781337386920

Author:

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:

Cengage Learning

Marketing: An Introduction (13th Edition)

Marketing

ISBN:

9780134149530

Author:

Gary Armstrong, Philip Kotler

Publisher:

PEARSON

MKTG 12:STUDENT ED.-TEXT

Marketing

ISBN:

9781337407595

Author:

Lamb

Publisher:

Cengage

Contemporary Marketing

Marketing

ISBN:

9780357033777

Author:

Louis E. Boone, David L. Kurtz

Publisher:

Cengage Learning

SEE MORE TEXTBOOKS