1.A market will usually be more difficult to enter if there is? a.Patented or proprietary know-how b.Low brand loyalty c.Wide access to distribution channels d.Common technology

K and  Q Beverages  Ltd started off twenty years ago as a small dealer making non alcoholic beverages in Nairobi from just two products at the time, the firm has expanded in its product portfolio and now boasts of six products in various stages of the product life cycle, and a considerable share of the market share.  Over that period, some of the products introduced did not survive and ended up failing soon after introduction, which has been very costly to the company. The company has realized that proper branding and packaging are key in product development and management. a.       Discuss the  branding and packaging issues that K and  Q Beverages  Ltd  should focus on in order to remain competitive

43) An organization can reduce the risk of being dependent on a single product by? a) Diversifying b) Divesting c) Innovating d) Capitalizing

Please answer this question: 1. Traveling requisition used for one time capital purchases. A. False B. True 2. Invitation for bid is used to buy when: A. The specifications are designed for one supplier. B. The buyer has wants a competition on the best offer, C. There is complete monopoly. D. The buyer prefers a specific supplier. 3. Spend analysis is the process of determining how much to pay for service A. False B. True