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Consider PepsiCo's strategy(IES) in its beverage business. What are the implications for Naked Juice in this portfolio? |
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- In order to foster enhanced customer interactions, it is imperative for managers to possess a comprehensive comprehension of their objectives. Identify four (4) analogous customer relationship management (CRM) objectives?Explain the concept of Customer Lifetime Value (CLV) and its significance in CRM. How can businesses use CLV to make strategic decisions?Answer this question 1. What is the Target Marketing of A transparent Solar Panel Company? What are the characteristics of the target market? Identify demographic (age, gender, education, income), geographic, psychographic (consumer-based interests and activities) and, behavioral (usage, buying habits) characteristics. How big is the market? Identify growth potential How will customers be identified?
- Imagine yourself as Business Development Manager in ABC and your task is to create new business strategies for your products and increase sales volume and diverse customer portfolio. Before you start, we would like to give some information about our current customer portfolio as follows: Customer Segment Percentage of segment Revenue Stream High-end / Michelin Restaurants 37% 50% Mid to High Restaurants 43% 34% Cafes / Small Restaurants 20% 16% Table shows our customer distribution by percentage of each segment and share of each segment in total revenue. Questions: (a) How would you increase sales among current customer portfolio (aka chefs/restaurants)? Which group of chefs/restaurants would you focus and why? Which channels would you use to reach your prospective customer and sell your products to them? (b) Remember your idea for new target group suggested by you in previous case, in which platforms or places would you sell your products among your…What variables might be used to segment these consumer markets? (a) lawnmowers, (b) frozen dinners, (c) dry breakfast cereals, and (d) soft drinks.How is Customer Portfolio Analysis carried out and what are its applications.
- What variables might be used to segment these consumer markets? (a) lawn mowers, (b) frozen dinners, (c) dry breakfast cereals, and (d) soft drinks.Keeya group of industries is a biscuit making company that is expanding by increasing its products visibility. The company has hired a Marketing Manager who will be primarily responsible to help Keeya market on various online and off line platforms and improve its brand name. You have been assigned the responsibility to identify the important knowledge, skills and abilities that this marketing manager should have. Explain which level of TNA would be suitable in the current situation and how would you go about doing it.To facilitate more productive interactions with customers, managers should have a firm grasp on their goals.Find four (4) CRM objectives that are parallel.
- 4 A college in a metropolitan area wishes to increase its evening-school offerings of business-related courses such as marketing, accounting, finance, and management. Who are the target market cus- tomers (students) for these courses?What is DAGMAR? Explain how marketers might use DAGMAR in establishing objectives. What are some of the problems associated with the use of DAGMAR?Imagine that you are a marketing manager, and you have a mission to map out marketing strategies for a company. As a marketing manager, you will write a consultation report. Analyze a company with respect to their marketing strategy as it relates to SWOT, analysis, 4Ps. What is the company’s history or background? What is the company’s current strategy? Is this an effective strategy? What other strategies could they use?