1. If you were the CEO of Amer Sports (Arc'teryx's parent company) looking to re-enter the Russian market, would you return as a local distributor or relocate distribution chains? Explain your answer and what distribution factors you would consider. 2. Outline an e-commerce company that has stopped all distribution to Russia. How do you think this will affect the company's current and future operations?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter16: Integrated Marketing Communications
Section16.2: Because You’re Worth It: Imc At L’oréal
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1. If you were the CEO of Amer Sports (Arc'teryx's
parent company) looking to re-enter the Russian
market, would you return as a local distributor or
relocate distribution chains? Explain your answer
and what distribution factors you would consider.
2. Outline an e-commerce company that has
stopped all distribution to Russia. How do you think
this will affect the company's current and future
operations?
Transcribed Image Text:1. If you were the CEO of Amer Sports (Arc'teryx's parent company) looking to re-enter the Russian market, would you return as a local distributor or relocate distribution chains? Explain your answer and what distribution factors you would consider. 2. Outline an e-commerce company that has stopped all distribution to Russia. How do you think this will affect the company's current and future operations?
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