I have a case article can someone help me I provided 2 pictures with the case and the question. shipping and price cuts are sometimes unpopular with investors, Bezos believes they build customersatisfaction, loyalty, and frequency of purchase orders.In 2013, Amazon.com announced a partnership with the U.S. Postal Service to begin delivering orders onSundays. Bezos also predicted on 60 Minutes that the company may use drones in the near future tomake same-day delivery of lightweight products within short distances of distribution warehouses.(Critics find this unlikely for many reasons, though.)Amazon has also maintained competitive and low prices throughout its product expansion. Thecompany understands how important it is to keep its prices low in order to drive the volume it needs toremain a market leader and expand geographically. Amazon's practice of selling books at heavilydiscounted prices, however, has upset some of its channel partners in publishing, as have its attempts tobecome a publisher in its own right.From the beginning, Bezos has said that even though he started an online bookstore, he eventuallywanted to sell everything to everyone through Amazon. com. The company continues to investsignificantly in technology, is focused on the long term, and has successfully positioned itself as atechnology company with its wide range of Amazon Web Services. This growing collection ofinfrastructure applications meets the retailing needs of companies of virtually all sizes. Amazon hassuccessfully reinvented itself time and again and created a critical channel for merchants around theworld who are able to reach more than 244 million customers worldwide.Questions1. Why has Amazon succeeded online when so many other companies have failed?2. Will the Kindle revolutionize the book industry? Why or why not?3. What's next for Amazon? Where else can it grow? Case ArticleAmazon.comFounded by Jeff Bezos in 1995, Amazon.com started as the "world's largest bookstore" and, ironically,owned no books. Bezos promised to revolutionize retailing, however, and over the years he has blazed atrail of e-commerce innovations that many executives have studied and companies have followed.Amazon initially set out to create personalized store fronts for each customer by providing more usefulinformation and more choices than found in a neighborhood bookstore. Readers could review booksand evaluate them on a one-to five-star rating scale, while fellow browsers could rate the reviews forhelpfulness. The company's personal recommendation service aggregated buying-pattern data to inferwho might like which book. Amazon also introduced its revolutionary one-click shopping, which allowedbuyers to make purchases effortlessly with a single click.Amazon started to diversify its product line in the late 1990s, first with DVDs and videos and then withconsumer electronics, games, toys, software, video games, and gifts. The company continued to expandits product offerings and in 2007 launched Amazon Video On Demand, allowing consumers to rent orpurchase films and television shows to watch on their computers or televisions. Later that year, itintroduced Amazon MP3, which competed directly with Apple's iTunes and had participation from allthe major music labels.Amazon's most successful product launch was the Kindle, its branded electronic book reader thatdelivered hundreds of thousands of books, magazines, blogs, and newspapers in a matter of seconds. Asthin as a magazine and light as a paperback, the device has been the company's best-selling productsince 2009. Today, you can find virtually anything you want on Amazon.com. The company hassuccessfully established itself as the biggest online retailer in the world by enabling merchants of allkinds to sell items on the site.In addition to its core business, Amazon also runs an "Associates" program that allows independentsellers and businesses to receive commissions for referring customers to the site in a variety of ways,including direct links and banner ads as well as Amazon Widgets, miniapplications that feature thecompany's wide selection of products. Associates can create an Amazon-operated online store easily,with low risk and no additional cost or programming knowledge. Fulfillment by Amazon (FBA) takes careof picking, packing, and shipping the merchant's products to its customers.One consistent key to Amazon's success is its willingness to invest in the latest technology to makeshopping online faster, easier, and more personally rewarding for its customers and third-partymerchants. During peak season in 2012, the company sold approximately 306 items per second, or 26million items per day. Small wonder that it continually looks for ways to improve delivery. For a $99annual fee, Amazon Prime provides unlimited free express shipping for millions of items. While free

Amazon has been very well able to create proposition and at the same time it is effectively…

Answered: 1. Why has Amazon succeeded online when…

1. Why has Amazon succeeded online when so many other companies have failed? 2. Will the Kindle revolutionize the book industry? Why or why not? 3. What's next for Amazon? Where else can it grow?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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(It is Not essay Questuion) Case study 2:ZeeHome took a new project, building a school, in a new geographical area. Thecompany (ZeeHome) was designated as a consultant on the project with the main taskof supervising the work of the contractor. To operate as a consultant, the seniorengineers of ZeeHome needed to perform site inspection on a regular basis.ZeeHome management insisted on taking on the consultancy project without makingsure that they have the capacity to fulfil their obligations. In fact, during that period,ZeeHome was overloaded and had eight other important projects under process andall ZeeHome senior engineers were already assigned tasks to their full capacity.Consequently, ZeeHome could not dispatch a team of senior engineers to proceedwith the inspection visits on a regular basis. Moreover, the few inspection visits thathave taken were made by fresh graduated engineers who were still under training.The school building was completed on time and the school started its…
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