
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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(a) Name the three (3) largest population of the world.
(b) Explain what do you know about Globalization and elaborate the leading factors and the two (2) key benefits.
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- Read the following excerpt from a detailed article on globalisation and answer the questions thatfollow:The ability of countries to rise above narrow self-interest has brought unprecedented economicwealth and plenty of applicable scientific progress. However, for different reasons, not everyone hasbeen benefiting the same from globalization and technological change: wealth is unfairly distributedand economic growth came at huge environmental costs. How can countries rise above narrow selfinterest and act together or designing fairer societies and a healthier planet? How do we makeglobalization more just?According to Christine Lagarde, former President of the International Monetary Fund, “debatesabout trade and access to foreign goods are as old as society itself ” and history tells us that closingborders or protectionism policies are not the way to go, as many countries doing it have failed.Lagarde defends we should pursue globalization policies that extend the benefits of openness…arrow_forwardNeed a self explanatory solution on the various benefits and challenges that an expat would face while working in Germany.arrow_forward2. What generic internationalizing strategy did WWE pursue? O international O multidomestic O global O transnational universalarrow_forward
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