1) All of the following are accurate descriptions of modern marketing EXCEPT which one? A) Marketing is the creation of value for customers. B) Selling and advertising are marketing tools. C) Marketing involves satisfying customers' needs. D) Marketing should be used by for-profit organizations only.

1) All of the following are accurate descriptions of modern marketing EXCEPT which one? A) Marketing is the creation of value for customers. B) Selling and advertising are marketing tools. C) Marketing involves satisfying customers' needs. D) Marketing should be used by for-profit organizations only.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter5: Marketing Research And Information Systems

Section: Chapter Questions

Problem 1DYMP

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