Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Market segmentation allows the company to _____.
a.
concentrate their limited resources to the most attractive markets for the economy
b.
all choices are correct
c.
avoid market segments that are not profitable
d.
provide the best products or services that will suit the market segments
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