Market segmentation allows the company to _____. a.

The problems that a company faces can be used as opportunities to Select one: O a. phase out products O b. innovate products Oc. close the business O d. imitate the products of competitors

A market segment that is large enough or profitable enough to serve is ________. A. accessible B. measurable C. profitable D. differentiable E. substantial

A small but profitable market segment which have special needs compared to other segments is called________. a. a mass market b. an undifferentiated market c. a differentiated market d. a niche' market

The_____strategy seeks to increase sales of existing products in existing markets a.product development b.product diversification c. market penetration d.market innovation

How is the Five-C framework similar to the Five Forces framework originated by Michael Porter? Select one: A. Both are meant to facilitate analysis of the market in which a company operates. B. Both excel at analyzing an offering's ability to create market value. C. Both are concerned with whether the company and its competitors operate within the same industry. D. Neither can accommodate cross-category competition. E. Both focus on customer needs rather than industry boundaries.

There are five criteria for effective segmentation. Which of the following are these five criteria?   A.Specific, Measurable, Accessible, Differentiable, Timely   B.Substantial, Measurable, Accurate, Relevant, Actionable   C.Specific, Measurable, Accurate, Relevant, Timely   D.Substantial, Measurable, Accessible, Differentiable, Actionable