01:50 Done 2 Person Signature N. Ntuli Person Name Nolwazi Ntuli 9 Person Designation Person Contact Details Colleague 0847663896 3. The table below shows words with their meanings as they have been listed in a Glossary. Compare the meaning given with that in a Dictionary and a Thesaurus Word Glossary Dictionary Advertising Any paid form of non-personal presentation of ideas, goods, or services by an identified sponsor. the action of calling something to the attention of the public especially by paid announcements Belief A person's opinion about something. Version 1 2 Capital Select: 1 88 Learner Signature Date Learner Workbook The money invested in a firm Drive A strong stimulus that encourages action to reduce a need. ☐ Thesaurus Class Activities Aa = +

describe the impacts of Covid-19 on consumer behaviors in tourism and hospitality fields and how the tourism/hospitality companies can adapt to these changes. P lease give some examples when you explain. (More than 200 word)

Consider the following excerpt regarding advertising agencies: The latest study on advertising agency performance from the Incorporated Society of British Advertisers found that agencies are failing to provide adequate service, to develop trusting relationships, be innovative, be efficient, control costs, and keep their promises. Agency staff are difficult to reach, planners are lack- ing when it comes to monitoring and evaluating advertising, creatives still do not listen to advertisers’ concerns or understand their target markets, and production departments fail to deliver value for money or meet budgets. On a grander scale, the majority of advertisers do not feel that their agencies provide co Given the problems plaguing advertising agencies, discuss how an integrated cost management system could help individual ad agencies become more competitive.

Question 2 What is the purpose of influencer marketing? Using influencial celebrities for disinformation campaigns against competitors Targeting people known to influence others who may be potential customers Key corporate officers infuencing the daily management of frontline employees Posting signs in a store to influence purchase decisions at the point of sale View Feedback Question 3 When does a consumer become a customer? When the consumer wishes he could buy the product When the consumer acknowledges a need for a product or service that he wants to fill While a person stands in line to buy a product When a consumer buys a product or service for the first time View Feedback Question 6 Which type of customer loyalty would marketers prefer? Attitudinal loyalty Complete loyalty Marketers don’t care if a customer is loyal Behavioral loyalty View Feedback Question 7 What is one strategy for generating attitudinal loyalty? By developing a memorable logo that conveys the attitude…

Behavioral health care How can I explain What possible courses of action (revisions) would likely be needed if the evaluation of the policy suggests that the proposed policy is not fulfilling its intended purpose?

120- Which of the following is not an advantage a firm receives from having a high market share? A- Economies of scale in production and distribution B- Grater brand recognition C- Less competitors D- Greater bargaining power with suppliers

What methods would you suggest to assess the potential commercial success of the following new products? (a) a new, improved ketchup; (b) a three- dimensional television system that has taken the company 10 years to develop; and (c) a new children’s toy on which the company holds a patent.

Statement 1: Labelling have descriptions which makes more meaning to the products which are packaged Statement 2: as labelling protects the products and holds the content  Group of answer choices Statement 1 is correct and Statement 2 is incorrect Statement 2 is correct and Statement 1 is incorrect Both Statement 1 and Statement 2 are incorrect Both Statement 1 and Statement 2 are correct

Prior to 2004, Nokia launched different cell phone products in different countries at different times. Nokia also used several advertising images and messages in those countries. Which approach Nokia was using? * Product adaptation-communications extension O Product-communication adaptation Product-communications extension Product extension-communications adaptation Sanita bought 45% of Snaidero kitchen design, this is known as:

1) Brand element for category extension and line is Select one: a. likability b. Transferability C. Adaptability  d. protectability 2) ................lies in the minds of the consumers and what they have experienced and learned about the brand overtime. Select one: a. Brand Association b. Brand Audit c. None of these d. Brand Awareness