MKT 625 1-2 Final Project Milestone One Client Selection

Manage Your Health, Inc. (MYH) is a Fortune 500 company that provides a variety of healthcare services across the globe. MYH has more than 20,000 full-time employees and more than 5,000 part-time employees. MYH recently updated its strategic plan; key goals include reducing internal costs, increasing cross-selling of products, and exploiting new Web-based technologies to help employees, customers, and suppliers work together to improve the development and delivery of healthcare products and services. Below are some ideas the IT department has developed for supporting these strategic goals: 1. Recreation and Wellness Intranet Project: Provide an application on the current intranet to help employees improve their health. A recent study found that MYH, Inc. pays 20 percent more than the industry average for employee healthcare premiums, primarily due to the poor health of its employees. You believe that this application will help improve employee health within one year of its rollout so…

Create a detailed marketing plan for ta credit card product. Your plan should cover all essential aspects of marketing strategy and implementation, and it should be well-supported by relevant research and analysis.Assignment Guidelines:1. Product/Service Selection : Choose a specific banking product or service to focus on.Explain why you believe this product or service is needed in your community/country andhow it aligns with current market trends and demands.2. Market Analysis : Conduct a thorough analysis of your target market. Define the targetaudience and provide demographic, psychographic, and behavioral insights. Identifycompetitors and analyze their strengths and weaknesses.3. Marketing Objectives and Goals : Set clear and achievable marketing objectives for thenew product/service launch. These objectives should be specific, measurable, attainable,relevant, and time-bound (SMART).4. Marketing Strategy : Develop a comprehensive marketing strategy that includes the 4Ps(Product,…

CVP Analysis; Commissions; Ethics Lionel Corporation manufactures pharmaceutical products sold through a network of sales agents in the United States and Canada. The agents are currently paid an 18% commission on sales; that percentage was used when Lionel prepared the following budgeted income statement for the fiscal year ending June 30, 2019: Lionel Corporation Budgeted Income Statement For the Year Ending June 30, 2019 ($000 omitted) Sales $28,500 Cost of goods sold Variable $12,825 Fixed 3,500  16,325  Gross profit  $12,175  Selling and administrative costs Commissions $ 5,130 Fixed advertising cost 800  Fixed administrative cost  2,150  8,080  Operating income $ 4,095 Fixed interest cost 705 Income before income taxes $ 3,390 Income taxes (30%) 1,017 Net income $ 2,373 Since the completion of the income statement, Lionel has learned that its sales agents are requiring a 5% increase in their commission rate (to 23%) for the upcoming year. As a result, Lionel’s president has…

John Ozment, director of special projects and analysis for Ozment’s Corporation, is responsible for preparing corporate financial analyses and monthly statements and reviewing and presenting the economic impacts of proposed strategies to upper management. Data for such financial analyses are obtained from operations and financial databases through direct queries of Ozment’s department staff. Reports and charts for presentations are then prepared by hand and typed. Multiple copies are prepared and distributed to various users. The pressure on Ozment’s group has intensified as demand for more and more current information increases. A solution to this reporting problem must be found.The systems department wants to develop a proprietary software package to produce the reports automatically. The project would require the company to make a considerable programming investment. Ozment is concerned about the accuracy, completeness, and currency of data isautomatically produced reports. He has…

Advertising Budget Allocation. The Sea Wharf Restaurant would like to determine the best way to allocate a monthly advertising budget of $ 1, 000 between newspaper advertising and radio advertising, Management decided that at least 25% of the bud get must be spent on each type of media and that the amount of money spent on local newspaper advertising must be at least twice the amount spent on radio advertising. A marketing consultant developed an index that measures audience exposure per dollar of advertising on a scale from 0 to 100, with higher values implying greater audience exposure. If the value of the index for local newspaper advertising is 50 and the value of the index for spot radio advertising is 80, how should the restaurant allocate its advertising budget to maximize the value of total audience exposure? Develop a spreadsheet model and solve the problem using Excel Solver

After the takeover, HT Bank has various subsidiaries and intends to restructure the company to improve the performance of the companies. It is an important decision in accomplishing corporate long-term objectives. The management of HT Bank decides to pursue a spinoff in order to achieve such an objective. HT Bank needs to restructure the company especially the subsidiaries after the mergers. a) Discuss critically the reasons why HT Bank decide to use spinoff to restructure the company. b) Explain the limitation of using spinoff in this restructuring.

1. Define the problem      a. clearly describe the most critical strategic problem facing Hālau Online     b. Justify the choices of the most critical problem facing Hālau Online by citing relevant factors which may be       internal and/or  external.

Which of the following factors was probably the most important consideration in Uber's decision to purchase Postmates with respect to whether or not the meal delivery services industry presented a sufficiently attractive business opportunity? O constructing a strategic group map to assess the attractiveness of the competitive position of each strategic group to determine the overall attractiveness of all the strategic groups in the food delivery industry O using value chain analysis to determine the relative cost positions of rival firms in the food delivery industry and who is the industry's lowest-cost producer O determining which firms in in the food delivery industry have a competitive advantage and how they attained their advantage O determining the overall strength of the five competitive forces shaping the food delivery industry O determining the outlook for future profitability in the food delivery industry

Business News: Capitec joins the home-loan market in a long-awaited moveCapitec has announced on Tuesday that it has officially entered the home loans market. Capitec has announced that it hasjoined the home loans market on Tuesday afternoon, great news for clients of the highly popular bank. With the highestnumber of clients, Capitec has not offered up secured lending to procure homes and only recently launched 'purposelending' to fund vehicles in April. The bank announced a partnership with SA Home Loans and is offering interest rates from6%, a whole percentage point below prime, which places Capitec in direct competition with other major banks that havebeen in the game for decades.While the home loan has been named Capitec Home Loans, it is SA Home Loans and not the bank itself which will actuallyassess and approve customers. The loan will be digitally-led and is offering finance for properties up to R5 million over thecourse of 30 years. In addition to promising an answer in five…

A recent report, dated February 3, 2020, on executive awareness of and involvement in corporate pandemic preparedness by Michael Evangelides, Principal at Deloitte Consulting LLP, states that, there is a need for more staff training on COVID 19 to improve health and safety in the workplace, reduction of workplace absences. Most top executives and boards of directors are not engaged in the pandemic planning process and won't give it equal billing to other potential disruptions until at least one of the following occurs: Media attention to pandemic influenza increases. Legislation or Regulation are passed, requiring enactment Shareholders and investors demand a high level of preparedness. The financial impact of a pandemic on the corporation becomes evident. A new collective bargaining agreement for Haze Trelawny LLP, a steel manufacturing company, is quickly approaching. The entity just penned a huge contract and would require all hands on deck in order to meet the stringent…

Kraft Bakeries introduced in 2019 a new line of frozen apple pie. For 2019, sales by quarter were asfollows: 11,000 units, 16,000 units, 15,000 units, and 20,000 units. Because of aggressive marketing and promotion, the company expects that sales for each quarter of 2020 will be 25% higher thanthe respective quarter in 2019. The selling price per unit in 2020 is expected to be $4. What are theexpected sales, in units and dollars, for the second quarter of 2020? For the third quarter of 2020?

a) Describe the key characteristics of a feasibility study, including an example of the tasks that need to be undertaken and techniques employed. b) Table Q4b. shows data obtained using the scoring method in a project selection exercise. (i) Describe clearly how the scoring method works, using table Q4b. as an example upon which to base your description. (ii) The project manager must select one project only. State which project, the project manager should select (Project A, Project B or Project C) and provide a justification based on the data provided in Table Q4b. Weighted Score (= Score x Weighting) Criterion Weight Project A Project B Project C Criterion 1 Mandatory Yes Yes No Criterion 2 10 9 x 10 = 90 8x 10 = 80 9 x 10 = 90 Criterion 3 8 9 x 8 = 72 8 x 8 = 64 9 x 8 = 72 Criterion 4 6 6х6- 36 7x 6 = 42 9 x 6 = 54 Criterion 5 4 7x 4 = 28 8x 4 = 32 9 x 4 = 36 Total Score 226 218 252 Table Q4b c) In Industry and commerce, it is common to classify estimates according to three different…

2) Define critical success factors (CSFs) and key performance indicator (KPIs) and explain how the administration at a college might use a CSF, such as improving graduation rates, to create a list of KPIs necessary to achieve this goal.

Students are required to select a hotel within their respective destination and provide a report tothe incoming General Manager on the property. The report is to be no more than 15 pages. Thereport should be grounded in factual information and supported by the relevant evidence ofresearch. Students are expected to report on the following : 6. Make 3 recommendations to your new GM to improve the safety and security of the overallplant.7. Critically analyze the physical state of the plant and whether there is a need for renovationbased on where the hotel is at in its life cycle. This should be grounded in evidence.8. Provide recommendations for any improvements that are needed for the hotel.9. Provide a conclusion to your report.

7. Speaking of corporate dividend policy, the “information content” effect refers to:a) The tendency to attract investors who are sympathetic to its dividend policy.b) Companies will pay dividends from flows that cannot be reinvested in projects with a positive NPV.c) The theory that investors consider changes in dividends as forecast signals for earnings.d) Investors will be interested in those companies that pay the highest dividends.

Puget Sound Divers is a company that provides diving services such as underwater ship repairs to clients in the Puget Sound area. The company's planning budget for May appears below: Puget Sound Divers Planning Budget For the Month Ended May 31 Budgeted diving-hours (9) 400 Revenue ($450.009) Expenses: Wages and salaries ($11,200 + $124.009) Supplies ($5.009) Equipment rental ($2,100 + $25.009) Insurance ($4,100) Miscellaneous ($550 + $1.449) Total expense Net operating income $ 180,000 60,800 2,000 12,100 4,100 1,126 80,126 $ 99,874 During May, the company's actual activity was 390 diving-hours. Required: Prepare a flexible budget for May. (Round your answers to the nearest whole dollar.) Puget Sound Divers Flexible Budget For the Month Ended May 31 Revenue Expenses: Wages and salaries Supplies Equipment rental Insurance Miscellaneous Total expense Net operating income

TRADEKINGS is a soft drink manufacturer in Zambia. Although it has a commandingshare of the soft drink market in Zambia, it is facing increasing competition from asoft drink known as Atia from Kenya and the Coca-Cola line of soft drinks.Required:Use a Product Portfolio (SWOT) Analysis to:A. Identify the opportunity OR threat to the company.B. Identify the company’s strength OR weakness of the company.C. Recommend an appropriate strategy

SS+K specializes in nonprofit work. Thinking about what you know about the SS+K client list, which of the following clients would be most likely to match well with SS+K? Royal-Dutch Shell (gasoline) is seeking to expand sales. The U.S. Army wishes to recruit in high schools. The U.S. Post Office would like to merge with a private parcel carrier. Barack Obama's political campaign would like to drive more voter interest and participation young voters.

Managers must be clear about their real objectives in order to create better client connections.Determine four (4) common CRM goals.

4. Determine a strategy for Wal-Mart to improve online sales. 5. Write a report to management that describes the primary cause of the problems, a detailed plan to solve them, and show how the plan solves the problems and describe any other benefits it will provide

Prepare a IMC Plan based on the product or service selected in the Learning Team Integrated Marketing Discussion in Week Two.Integrated Marketing Communications (IMC) Plan and Presentation. Prepare a IMC Plan based on the product or service selected in the Learning Team Integrated Marketing Discussion in Week Two. Compare and contrast the different types of value networks and distribution channels. Determine the optimal combination of marketing tools based on market conditions and a selected target market Differentiate between quantifiable and non-quantifiable marketing tools for your selected product or service. Include all of your previous research and analysis in the campaign for your product or service in addition to the following:• communications objectiveo Objectives• Branding • Customer (end-user and intermediary such as the retailer)o Tactical plan• Brandingo Objectives o Goals o Plans o Budget allocation o Quantifiable and non-quantifiable…

Please Help I am confused. Classifying Costs The following is a list of costs that were incurred in the production and sale of large commercial airplanes: Classify each cost as either a product cost or a period cost. Indicate whether each product cost is a direct materials cost, a direct labor cost, or a factory overhead cost. Indicate whether each period cost is a selling expense or an administrative expense. Costs Classification a.  Annual bonus paid to the chief operating officer of the company   b.  Annual fee to a celebrity to promote the aircraft   c.  Cost of electronic guidance system installed in the airplane cockpit   d.  Cost of electrical wiring throughout the airplane   e.  Cost of miniature replicas of the airplane used to promote and market the airplane   f.  Cost of normal scrap from production of airplane body   g.  Cost of paving the headquarters employee parking lot   h.  Decals for cockpit door, the cost of which is immaterial to the cost of the…

week 3From the scenarios, Erica and Chris have determined their weaknesses after performing a SWOT analysis. However, they have yet to identify opportunities for their business. Determine two potential opportunities specific to their restaurant’s business environment, and discuss how the partners can take advantage of these opportunities.Discuss a situation where you were influenced by an infomercial, attractive packaging, and a discount flyer to purchase a product, and explain why you think the promotional method made such an impact on you.week 4* From the scenarios, we see that Chris and Erica have different communication styles that could potentially have a negative impact on the business. Suggest at least two strategies that these partners can use to improve on these weaknesses, and explain why you believe these strategies would be effective for running the business.From the e-Activity, briefly describe your results from the communication skills quiz. Describe the…

3.1 Discuss the importance of aligning the project and the company purchasing strategy. 3.2 Discuss why supply management has traditionally not been involved in the corporate strategic planning function.

Read the instructions in full before you attempt to answer. In section 1 below, a total of eight different market segments for the cold beverage market have been provided (Note: For the purpose of this discussion activity, let’s assume that the cold beverage market includes fizzy drinks (sodas), juice, energy drinks, milk-based drinks, yoghurt-based drinks, water, sports drinks, and so on.). Read section 1 statements, then read the task in section 2. Section 1: Quick Overview of Each Market Segment The ‘Really thirsty’: This group of consumers is seeking a fairly straightforward functional benefit from their consumption of a beverage. The ‘On the go’:  The on-the-go market segment is a busy group of consumers who tend to eat and drink while they are traveling. The ‘Need a boost’: This market segment consists of those consumers are feeling rundown or tired during the day. The ‘Variety seekers’: Variety seekers are consumers that have limited brand loyalty and will consume a broader…

BUS325 MANAGEMENT APPLICATION & THEORY NAME DATE 7. Consider the following list of business decisions. Which decisions would be handled most effectively by group or team decision-making? Which would be handled most effectively by individual decision-making? Explain your answers. A decision about switching pencil suppliers A decision about hiring a new CEO A decision about firing an employee for stealing A decision about calling 911 to report a fire in the warehouse A decision about introducing a brand-new product Feb 12, 2022, 12:46 PM cessibility: Unavailable

ProFood Supply Company This case revolves around the issue of sales strategy. Jon is faced with two alternative sales strategies for trying to make his sales quota. Neither appears to be a good short term solution. Summary ProFood Supply Company, founded in New York in 1960, has grown steadily over the decades to become one of the largest full-service institutional food suppliers in the nation, selling perishable and non-perishable foods and foodservice supplies such as tablecloths, napkins, and tableware. In the past year, ProFood had begun an aggressive push into a new market segment, the hotel/motel restaurant market. Jon Menzes, the ProFood sales representative in Nashville, Tennessee, has been with the company for two years and hopes to move into management someday. His sales manager, Emily Lewis, told him that if he finished the year over 100% of his sales versus quota that he would be put into the pool of candidates considered for a promotion during the next twelve months. To…