Which of the following factors was probably the most important consideration in Uber's decision to purchase Postmates with respect to whether or not the meal delivery services industry presented a sufficiently attractive business opportunity? O constructing a strategic group map to assess the attractiveness of the competitive position of each strategic group to determine the overall attractiveness of all the strategic groups in the food delivery industry O using value chain analysis to determine the relative cost positions of rival firms in the food delivery industry and who is the industry's lowest-cost producer O determining which firms in in the food delivery industry have a competitive advantage and how they attained their advantage O determining the overall strength of the five competitive forces shaping the food delivery industry O determining the outlook for future profitability in the food delivery industry

The following data are collected after a firm runs a Search Engine Marketing (SEM) campaign. The average revenue per transaction generated from the SEM program is $200. Media Spending Impressions Clicks $524,000 4,768,407 182,341 Determine each of the following metrics for the program detailed above: Cost per Sale Transactions 3,453 Profit per Unit (NOTE: You may express this in Dollar Profit or Profit Margin.) Search Ad Return on Investment (ROI), if the Search Ad Profit is $166,600 NOTE: Please take answers to two (2) decimals, i.e. x.xx, AND use the appropriate notation, i.e. % or $s, when necessary.

Describe how Porter's model of competitive forces is affected by the Internet and information systems and how Save Mart Cash & Carry can use this model to gain a competitive edge.

Marketing Plan In this group assignment, you will be required to develop a comprehensive marketing plan for the launch of a new banking product or service within your community or country. The goal is to showcase your understanding of marketing concepts, strategic thinking, and teamwork while addressing the specific challenges and opportunities of introducing a financial offering in a realworld context.Task: Your team will create a detailed marketing plan for the new bank product or service. Your plan should cover all essential aspects of marketing strategy and implementation, and it should be well-supported by relevant research and analysis.Assignment Guidelines:1. Product/Service Selection : Choose a specific banking product or service to focus on. Explain why you believe this product or service is needed in your community/country and how it aligns with current market trends and demands.2. Market Analysis : Conduct a thorough analysis of your target market. Define the target…

Describe how Porter's model of competitive forces is affected by the Internet and information systems and how Save Mart Cash & Carry can use this model to gain a competitive edge.

Dexter’s Chicken   Dexter pored over the table of data he had compiled using inputs from purchasing, internal inventory managers, accounting, and Disco (Dexter’s Chicken’s purchasing co-op and sole distributor). He hoped that he had enough information to make a well-founded decision regarding whether, and how, to invest in the product traceability initiative he and Disco had been discussing.   Dexter’s Chicken was a popular restaurant chain with about 250 stores located throughout the Southeast United States. While sales growth had been steady, Dexter (the owner of the company) was concerned about the large capital investments the company had been making in inventories to support sales growth. In addition to adding stores, Dexter’s had frequently been adding new menu items, including limited-time-offer (LTO) items as a way to attract new customers. These tactics were common in the quick service restaurant (QSR) industry, as growing competition continued to put pressure on prices and…

Marketing a product to college student makes graduates eager and relatively affluent consumers still looking to establish their brand loyalty. Marketing to college students early on gives you a head start against competitors to build trust and loyalty with the affluent, eager and loyal graduate consumer group.  If an expert were going to advise a marketing organization on marketing a product to college students: How to collect data to determine how best to market products to college students ? What information technology services would be needed ? And what types of data should the organization collect to ensure the correct products are offered?

Motivations for sellers in an M&A transaction are: O a. Better investment options. O b. Exit O c. Management problems O d. All of them.

Consider the following questions to prepare for our discussion of Costco's strategy for competing in the warehouse clubs industry. Develop a 5-Forces analysis of the Warehouse Clubs industry. What are the strongest forces impacting firms in this industry? Which generic strategy type does Costco pursue?

Marketing Mix choose a product that you have purchased recently.  Research and investigate this product on the Internet and in the marketplace.  Evaluate the marketing mix (product strategy, pricing strategy, distribution strategy, and promotion strategy) used by the manufacturer of this product.  At a minimum, consider the following questions in your investigation: Promotion Strategy : * Identify the various media used to promote/advertise the product. * Did other promotional tools (sales promotion, public relations, personal selling) play any role in your purchasing decision?  If so, describe them. * Describe and analyze the promotional mix (see pages 181-190, Chapter 12). * Do you agree with the company’s marketing strategy, or would you recommend changes to the mix?  Why?