Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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Kraft Bakeries introduced in 2019 a new line of frozen apple pie. For 2019, sales by quarter were as
follows: 11,000 units, 16,000 units, 15,000 units, and 20,000 units. Because of aggressive marketing and promotion, the company expects that sales for each quarter of 2020 will be 25% higher than
the respective quarter in 2019. The selling price per unit in 2020 is expected to be $4. What are the
expected sales, in units and dollars, for the second quarter of 2020? For the third quarter of 2020?
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