Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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2) Define critical success factors (CSFs) and key performance indicator (KPIs) and explain how the administration at a college might use a CSF, such as improving graduation rates, to create a list of KPIs necessary to achieve this goal.
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