have the choice of booking into a hotel or going for a serviced apartment. Whereas both are very viable accommodation options, you may need to give more consideration to the serviced apartments' option. Below are the reasons why. Why Opt For A Serviced Apartment? 1. More space and comfort Serviced apartments have twice as much space as their equivalent in a hotel room. Regardless of whether you go for a 4 bedroom house or a studio apartment, each will come with a separate kitchen, bedrooms, and
Faculty of Accountancy, Finance & BusinessBachelor of Business (Honours) in Marketing BBDT3063 Integrated Marketing Communications Year 3 SEM 1 Individual Assignment Title: Proton Iriz (Commercial Advertisement) Tiger D’Sara (Print Advertisement) Name : ONG WEI KEAT 13WBR12285 Tutorial Group : RMK Group 6 Tutor’s Name: Mr Lim Chin Hock Date of Submission : 31 October 2014 Plagiarism Statement Faculty of Accounting, Finance & Business Plagiarism Statement Read, complete and
housekeeping experience in Meriton Serviced apartments. The Meriton serviced apartments are belong to the Meriton group, which is the largest and leading residential developer in Australia. Harry Triguboff is the founder and managing director of Meriton Group. Meriton has over 5000 rental apartments and more than 5000 serviced hotel apartments in Sydney, Brisbane and Gold Coast (Meriton Group 2016). Zetland Meriton serviced apartment is one of the popular hotel apartments in Sydney. It located near central
EXECUTIVE SUMMARY: Majestic hotel is an established luxury hotel located in the XYZ city of Sri Lanka. The hotel has been an industry leader in the city since its establishment in 1996. Majestic hotel follows the objectives that are consistent with the company’s goals and mission statement. In the year 2016, Majestic Hotel is targeted to contribute a higher sales revenue. The hotel, has to further maintain its market leadership in the city by achieving the highest revenue per available room (RevPAR)
Executive Summary: The aim of this assignment is to analyse a selected yield/revenue management enterprise and to use the knowledge of revenue management in hospitality industry to develop an appropriate case study by applying appropriate yield management theory and concepts. In order to present it as a business report I will explore the applications of revenue management techniques and strategies in hotel revenue management operations and how it is used in order to maximise the revenue from the
Shangri-La starts their business since 1971, and 40years passed, Shangri-La become world-class luxury hotel group, and also the Asia-Pacific region’s most popular business hotel brand. They are doing an excellent job in the way of Asian culture luxury hotel brand. But the weaknesses are still there, like brand awareness is almost restricted to Asia, and they are limited to focus on business travellers. I think that’s one of the reasons for them to establish a new brand-Kelly. Kerry hotel as the
What are the main features of rational organisation and what are its strengths and weaknesses? To what extent would you recommend rational organisation design as the way forward for junction hotel? This essay will take an in depth analysis of the rational organisation design and evaluate the affects that it will implement on Junction Hotel, if they decide to run their organisation according to the rational theory. This will entail a detailed look into theorists such as Frederick Taylor who supported
Cost versus benefit should run through every business decision” is the opinion expressed by Evan Davis in 2007 as part of his article on value engineering. Value engineering involves providing the most efficient product or service possible (Davis 2007), which is comparable to rational organisational design, which generally strives to create the most efficient organisation possible. However there are a few different approaches to maximising efficiency through rational organisation which will be mentioned
INDRODUCTION In this project I intend to analyze the complex case of Shangri-La hotel chain a company mainly situated in the Asia pacific but also in some regions of Europe, North America and Australia. I will explain its business strategy making an external analysis about the macro environment, the industry environment and the competitors. I will then try to find some ways to improve the company’s financial and strategic performance and its contribution to a sustainable competitive environment
housekeeping experience in Metiton Serviced apartments. The Meriton serviced apartments are belong to the Meriton group, which is the largest and leading residential developer in Australia. Harry Triguboff is the founder and managing director of Meriton Group. Meriton has over 5000 rental apartment and more than 5000 serviced hotel apartment in Sydney, Brisbane and Gold Coast (Meriton Group 2016). Zetland Meriton serviced apartment is one of the popular hotel apartments in Sydney. It located near central