Faculty of Accountancy, Finance & BusinessBachelor of Business (Honours) in Marketing
BBDT3063 Integrated Marketing Communications
Year 3 SEM 1
Individual Assignment
Title: Proton Iriz (Commercial Advertisement)
Tiger D’Sara (Print Advertisement)
Name : ONG WEI KEAT 13WBR12285
Tutorial Group : RMK Group 6
Tutor’s Name: Mr Lim Chin Hock
Date of Submission : 31 October 2014
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Faculty of Accounting, Finance & Business
Plagiarism Statement
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1.ONG WEI KEAT13WBR12285
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Although the main focus point of Proton Iriz is about its technology and function but this advertisement is focus on the environment and it is trying to show the emotional appeal to audience in order to affair the emotion of customer and grab their attention.
3.2 Benefit
From the video, the benefit of having Proton Iriz is making the people feel confident. The car provide touch screen, button-press engine such new technology. People feel confident when driving a modern, new technology and functional new generation car. They will feel proud if the car is sophisticated and it really is. The video and product also bring happiness and joyful to audience.
3.3 Uniqueness
The uniqueness of the car is about the car provide modern and functional new technology with inexpensive car. Compare with other brands of car, either there is pro technology but expensive or cheap but not so functional car. So that this car is the one unique. People may feel high class because they are having better quality of life.
3.4 Potency
The video makes this car become brandy and valued. People are feeling happy and comfortable when having this car is because they feel safe and trustful with this car.
4.0 Target Audience
4.1 Primary Audience
From the advertisement, obviously we can see there is all Malaysian in the video which include Malay, Chinese and India. Yes, we are actually targeting all
It is important to realize the basic facts that are associated with cars and with BMW in particular, and that different demographic are attracted towards different types of car, to later understand that even though the product in the ad may be amazing but the ad itself is not. Did you know that in 2010 the number of cars in the world reached a billion (Noël)? Today’s culture is highly surrounded and based on the use of cars. They are such a prominent part of our culture today that if an alien were to visit our planet right now they might just consider cars to be the dominant form of life (The Hitchhiker 's Guide to the Galaxy). There are so many different types, and makes of cars that they can suit any personality in the world.
Today’s society judges people on the type of car you drive. Society does not like to admit to this but it is very true. Manufactures know this happens and targets their markets by these thoughts. Anyone who drives a nice vehicle is thought to be wealthy. No one wants to be seen driving an unattractive piece of junk because of what other people will think of him or her. Consumers also just feel better when they are driving a nice or new car, if makes them feel better about themselves.
Desperation for love arising from detachment can lead to extreme measures and destructive actions as exhibited by the tumultuous relationships of Miss Emily in William Faulkner's “A Rose for Emily” (rpt. in Thomas R. Arp and Greg Johnson, Perrine's Literature: Structure, Sound, and Sense, 9th ed. [Boston: Wadsworth, 2006] 556). Miss Emily is confined from society for the majority of her life by her father, so after he has died, she longs for relations that ironically her longing destroys. The despondency and obsession exuded throughout the story portray the predicament at hand.
1. Arrange these events in the sequence in which they ACTUALLY occur chronologically (real time):
How can someone pursue a personal desire if they spent their life trying to conform? Alden Nowlan’s short story, “The Glass Roses” explores this through the protagonist, Stephen. Stephen’s personal desire to feel accepted conflicts with his feeling of having to become like the pulp cutters because he is not mentally or physically ready to fit in with grown men. This results in Chris finding a way to become his own person. Stephen’s journey to pursue his personal desire is shown through setting, character development, and symbolism.
Day to day, people attempt to live unconstrained by convention or circumstance. Often the people around us hold us back from thinking and feeling the way we truly do; However, there will come a time when we will need to say what we truly believe. In this story, “The Glass Roses”, the main character, Stephen, is faced with the issue regarding his father, “a real man”. When faced with his father telling him how to live and what to believe.
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The Roseate Spoonbills, also known as Platalea Ajaja, “are found in the southeastern United States and West Indies through Mexico and Central America to South America, where they are distributed south to northern Argentina east of the Andes and western Ecuador and northwestern Peru west of the Andes” (Encyclopedia Of Life). Many individuals often confuse the Roseate Spoonbill as a flamingo due to it’s bright pink coloring. It has a medium sized body with a bald head and a long flat spoon-shaped bill that it uses to “strain small food items out of the water” (All About Birds). It’s legs express a reddish coloring and it weighs around approximately two to four pounds. It has an extensive wingspan of about forty seven to fifty one inches
1) The buyer decision process of traditional Porsche customers relies on the motivations that determine these people to select this brand. Their purchasing decision process is based on the exclusivity of the brand that is connected with the car owner. In their opinion, by purchasing a Porsche, traditional customers purchase the exclusivity and luxury associated with the brand. These customers want to purchase a car that reflects their social status and their financial power. In addition to this, they are not interested in the utility of the car, but in the characteristics that differentiate it from utility cars. These traditional buyers are rather interested in their feeling while driving a Porsche in comparison with the size, price, or fuel economy of the car.
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The message of the video is that the Chevrolet trucks have more value than what is just on the surface. The video shows that people have such strong emotional connections to Chevy trucks that they are willing to make decisions based not only on logic but also emotion.
As one of the largest automobile manufacturers in Malaysia, the portfolio of Proton models includes Saga, Wira, Waja, Gen.2, Persona, Savvy, Exora, Satria Neo and Perdana. The product strategy of Proton is to introduce the right car, for the right market, at the right place and at the right time. After the acquisition of Lotus, Proton adopts Mitsubishi and Lotus automobile technology to improve the consumer confidence towards Proton’s products and the quality of the automobiles. Proton has always strived to produce innovative products to extend its market and attract customers from categories in terms of age and income. In 2015, Proton has launched its new product, Proton IRIZ.
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I present this next rose to the Moxies. Thank you for being my second family. From family vacations to hanging at each other's houses, I enjoy every moment together. Will you please come up the accept this rose?