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SWOT Analysis: Majestic Hotel

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EXECUTIVE SUMMARY:
Majestic hotel is an established luxury hotel located in the XYZ city of Sri Lanka. The hotel has been an industry leader in the city since its establishment in 1996. Majestic hotel follows the objectives that are consistent with the company’s goals and mission statement. In the year 2016, Majestic Hotel is targeted to contribute a higher sales revenue. The hotel, has to further maintain its market leadership in the city by achieving the highest revenue per available room (RevPAR) Premium.

INTRODUCTION:

Majestic hotel located in XYZ city offers breathtaking views of the sea perched on the shore of Indian ocean. Majestic hotel is a part of renowned hotel chain of Sri Lanka that has been a domestic market …show more content…

Ecological Environment
The hotel has acquired various initiatives for sustainability. Some of these are waste reduction, reusing and recycling, constant monitoring of gas, oil and electricity usage etc.

SWOT ANALYSIS
Majestic hotel, on one hand has various advantages to its side that it can leverage to its side, while on other hand, it has some disadvantages that need to be looked into. The SWOT analysis below will discuss the same.
STRENGTH WEAKNESS
• Located on the sea shore. Offering clear sea view rooms.
• Strong nationwide brand presence and recognition
• a strong reputation within the local market and corporate and travel trade markets for reliability, exemplary service and quality.
• diverse range of service skills within management and staff.
• recently renovated with state of the art modern feature.
• Have large pillar less banquet hall to attract bulk business like conference.
• leadership team easily approachable by the guests.
• meeting and maintaining the customers expectation in terms of accommodation services and service

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