Fair Trade Essay

Fair Trade Coffee: Ethics, Religion, and Sustainable Production Global Marketing Management International Summer University 2010- WU, Wien Table of Contents Introduction 3 Problem Statement 3 The Fair Trade vision 3 Background: The Fair Trade Foundation 4 Background: Fair Trade Labeling Organization International 4 Fair Trade Mark 4 Fair Trade Pricing 5 The Fair Trade Premium 5 Question 1. Why should Starbucks, Kraft, and Nestle create ‘ethical supply chains’? 6 Question

Merriam-Webster defines fair trade as “a movement whose goal is to help producers in developing countries to get a fair price for their products so as to reduce poverty, provide for the ethical treatment of workers and farmers, and promote environmentally sustainable practices” (Merriam-Webster, 2016). Although the endeavor of Fair Trade is defined as one to aid producers in developing countries, some results have not proven to align with the goals of improving the social, working, and living conditions

important product in the Fair Trade market affecting over five hundred thousand producers and workers. The Fair Trade label can be traced back to 1988 originating from a church based Non Governmental Organization (NGO) from the Netherlands that began an initiative to ensure coffee growers and pickers would receive sufficient wages for their work. The NGO created the fair trade label called Max Havelaar. Following this, similar organizations followed

According to Lyon, Bezaury, & Mutersbaugh (2010), Fair-trade is a “process which helps improve the well-being and economic stability of disempowered farmers, by using certified commodity-chains to foster development”. For the KHC company, Fair-trade is essential because they want to provide and endorse exceptional coffee beans that they are proud to use; that means, “using coffee that is good and fair for both our coffee drinkers and for farmers are essential” (Kicking Horse Coffee, n.d.). In fact

the most profitable and most traded commodities on the planet. It is second in trade to that of oil and gas. There are so many issues that surround this product, otherwise known as black gold. Coffee growers typically only get around three cents from over $1.50 cup of coffee that is sold in the United States. The world surrounding coffee is not fair. There are so many problems that arise because of its lack of fair trade. According to the United Nations, women do around two thirds of the work are only

Fair Trade vs. Free Trade The economic systems free trade and fair trade in like manner apply Foucault’s triangle of power and totalitarian knowledge. Specifically, I will analyze what negative effects the lack of subjugated knowledge causes within these system 's foundations and their future betterment through Foucault’s lessons. As a rule, “most of the evil in this world is done by people with the best intentions” (T.S. Eliot). On October 1947, 23 nations in Geneva signed the General Agreement

Fair Trade in the Banana Industry The banana industry has been met with much hardship since its establishment, and Colombia is no stranger to those hardships. The total production in Colombia is estimated at 95 million boxes a year, generating around 700 million dollars in 2012. Banana represents 3.0% of Colombia 's total exports and 6.0% of non-traditional exports, which generates 0.4% of the country 's Gross Domestic Product (GDP). Colombian banana exporters are the third biggest in Latin America

Fair trade can be defined as a social movement thats objective is to help producers in developing countries make better trading conditions and elevate sustainability. Fair trade is contrasting to the other trade practices in our world, its about making codes of fairness in the marketplace. The practice of fair trade seeks to reshape the way we buy and sell products - to verify that all farmers and skilled workers behind the manufacturing of goods get a better deal. Most people would assume this as

This case talks about Fair Trade USA which is one of the leading certifier of fair trade products in North America. Fair Trade USA was founded by Paul Rice in 1998. From a non profit organization, Fair Trade USA growth has been phenomenal. Initially after first year of its inception, it started certifying one million pounds of coffee. Today it is certifying more than 1 billion pounds of coffee per day. Ft USA got into valuable partnerships with Starbucks, Pepsi co, Whole foods and others and received

beverages, making it the second most popular drink in Canada, water being the first. Fair trade coffee ensures that the coffee farmers who produce Canada’s second most popular beverage are paid fairly. Fair trade coffee is a partnership that relies on the collaboration of coffee producers, traders, buyers, and consumers to produce equitable and sustainable changes in the way we trade coffee (Liberman, S., R.N. 2008). Fair trade certification was developed in 1988 to guarantee that farmers are paid a stable