Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 9.2, Problem 9.2LO
Summary Introduction

To discuss: The 5 levels included in targeting and segmenting markets.

Introduction:

It is an action of segregating the business market or a broad customer, usually includes the potential and existing customers, into a sub-set of consumers (termed as segments) on the basis of few kinds of shared features.

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Students have asked these similar questions
Identify the five steps involved in segmenting andtargeting markets
Explain why effective segmentation and targeting is essential for successful marketing?
Describe how do you go about segmenting the market ?
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