Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 9.1, Problem 9.2LR
Summary Introduction

To discuss: The 3 strategies of market segmentation.

Introduction:

The process of segregating a business market or a broad consumer, usually consisting of potential and existing customers into the sub-groups of customers on the basis of few kinds of shared features.

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Students have asked these similar questions
What are the bases for Segmenting Consumer Markets?
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