MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
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Chapter 9, Problem 6LO
Summary Introduction

To discuss: The period when the marketing research will be conducted.

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Define marketing research and indicate in what ways it can helps to make better Marketing decisions ?
List and explain the steps of marketing research process
Briefly define and discuss the six steps of the marketing research process.
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