MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
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Chapter 9, Problem 5LO
Summary Introduction
To discuss: The progressive significance of scanner based research
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Describe Qualitative Research in evidence based practice, the difference between qualitative and quantitative research and the advantages and limitations of using qualitative research design
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MKTG 12:STUDENT ED.-TEXT
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- Differentiate between Qualitative and Quantitative Research on the basis of following parameters: • Purpose • Data collection sources • Sampling Technique • Sample Size • Instrumentarrow_forwardUse practical examples to distinguish between an experimental research and quasi-experimental research.arrow_forwardDescribe the concept of data lineage and its significance in data warehousing compliance and auditing.arrow_forward
- Provide limitations and delimitations of the study in a business researcharrow_forwardHow can I Explain how evidence-based research can eliminate or minimize ethical concerns in the healthcare industryarrow_forwardWhat is a "slowly changing dimension" (SCD) in the context of data warehousing, and why is it relevant?arrow_forward
- Elaborate on the role of surrogate keys in data warehousing.arrow_forwardDifferentiate Between the Following with examples: i) Exploratory and Explanatory research ii) Cross sectional and longitudinal Researcharrow_forwardExplain what is meant by Primary data collection Secondary data collection State two advantages and two disadvantages of each methodarrow_forward
- Explain other dimensions of the target information system?arrow_forwardExplain the concept of slowly changing dimensions (SCD) in data warehousing and their implementation strategies.arrow_forwardProvide an explanation and a description of the three different kinds of various data sources.arrow_forward
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