MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
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Chapter 9, Problem 3LO
Summary Introduction
To discuss: The deep impact of the internet on the process of
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Discuss the ethical considerations surrounding the collection and utilization of consumer data in marketing research
analyse the role of marketing research process and its relationship to consumer behaviour
Describe two ethical issues in doing research
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MKTG 12:STUDENT ED.-TEXT
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- Impact of social Media on Marketing research Research the impact of social media in marketing and describe the impact in a good way.arrow_forwardExamine the various ethical issues involved in marketing research.arrow_forwardExplain the importance of market research to marketing decision making?arrow_forward
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