PRIN.OF CORPORATE FINANCE
PRIN.OF CORPORATE FINANCE
13th Edition
ISBN: 9781260013900
Author: BREALEY
Publisher: RENT MCG
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Chapter 9, Problem 3PS

Company cost of capital Quark Productions (“Give your loved one a quark today.”) uses its company cost of capital to evaluate all projects. Will it underestimate or overestimate the value of high-risk projects?

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How can you explain the concept of cost of capital? Do you believe that a firm should use the same cost of capital for all of its projects? Why or why not?
Would research and development and marketing be working capital? Can we take operating profit and subtract capital expenditures to get cash flow?
The cost of capital is: the required rate of return for new projects that have risk that is similar to that of the overall firm. the rate of return a firm earns on its investments to satisfy the required rate of return for the firm’s investors. the opportunity cost of using funds on projects. all of the above.
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