Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 9, Problem 2C
Summary Introduction
Case summary:
The target for cruise vacation is from the age of 35 or older and mainly for the household income of says at least $60,000. They must be cruised once before this. People need more adventure and innovation in the cruise vacation. Many plans their meeting on sea rather than on land which makes the employees excited. And it is cheaper too than on land.
Marketers target the cruise customers on segmentation of “Explorers” “Admirals” “Marines” “Escapers” “Souvenirs”.
To discuss: The segment of cruise market which is influenced largely by social media and the reason behind it.
Market segmentation refers to the segregation of market into smaller and relatively into a homogenous group.
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Contemporary Marketing (MindTap Course List)
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