Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 9, Problem 10ALR
Summary Introduction
To discuss: The work of positioning map and its benefits.
Positioning refers to placing a particular product at particular location or point by keeping the prospective buyer in mind.
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Contemporary Marketing (MindTap Course List)
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- What are risks of creating a positioning map on your own and without statistical data?arrow_forwardDescribe the The center-of-gravity method?arrow_forwardDaily high temperatures in St. Louis for the last week were as follows: 92, 91, 95, 95, 96, 90, 93 (yesterday). a) The high temperature for today using a 3-day moving average = 9393 degrees (round your response to one decimal place). b) The high temperature for today using a 2-day moving average = 91.591.5 degrees (round your response to one decimal place). c) The mean absolute deviation based on a 2-day moving average = 2.42.4 degrees (round your response to one decimal place). d) The mean squared error for the 2-day moving average = nothing degrees2 (round your response to one decimal place).arrow_forward
- Q3) A farmers' cooperative association plans to build a new sugar mill in Southwestern Louisiana. The primary objective of the mill is to provide the farmers with a place to take their crop for processing that will reduce their transportation costs. The members of the co-op believe that the center-of-gravity method is appropriate for this objective. While there are over 200 sugar cane farms in the region, they are tightly clustered around six villages. Populate the relevant data using your group number below. Using the data below, use the center-of-gravity method to calculate the coordinates of the best location for this All mileage references use the city of Lake Charles as (0,0). Village Miles East of Lake Charles Miles North of Lake Charles Sugar Cane tonnage Arceneaux 90 10 2400*13 Boudreaux 140 60 3200*13 Cancienne 20 70 4500*13 Darbonne 50 20 1200*13 Evangeline 100 80 6000*13 Fontenot 10 120 14000*13arrow_forwardBusiness Research Title: “Staycation towards Reviving Hotels during the Pandemic” a. Provide the variables of study b. Why is the correct identification of the measurement scale of the variable important?arrow_forwardList 3-5 possible changes that Tesla could implement to improve their forecasting accuracy?arrow_forward
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